The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
On March 20, 2024, the French Competition Authority (Autorité de la concurrence) announced a €250 million fine against Google for failing to comply with commitments made regarding licensing agreements with French publishers.
Fortunately, there are ways to customize your search experience and exclude specific websites from your Google search results.
This incident sheds light on the challenges faced by independent content creators and small publishers in the current digital landscape, dominated by search algorithms and large tech platforms.
The official Google SearchLiaison Twitter account (@searchliaison) yesterday issue a tweet clarifying the distinction between "site reputation abuse" and "link spam" within Google's Search Console guidelines.
This update focuses on clarifying the disclosure requirements for advertisers promoting event tickets through Google Ads.
Google Ads this week announced an update to its Gambling and games policy specific to Poland. This update, effective May 20, 2024, allows advertising for online lotteries operated by entities licensed by the Polish Finance Ministry.