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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Latest Articles 1189 Articles

Search - Jul 16, 2025 Google Search Console launches comparison mode for 24-hour performance data

Search Console comparison mode interface showing 24-hour performance data options with new temporal analysis features.

Real-time search data comparison provides marketers enhanced traffic monitoring capabilities.

by Luis Rijo

Search - Jul 15, 2025 Marketing agency proves AI responses can be manipulated through targeted content

AI brain receiving data from multiple sources, showing successful manipulation of ChatGPT and Perplexity responses.

Study confirms successful influence of ChatGPT and Perplexity using low-authority expired domains with minimal investment.

by Luis Rijo

Search - Jul 15, 2025 Survey shows traditional search dominates local business discovery

AI adoption for local business search remains limited with 56.7% never using AI assistants, survey shows.

93% trust Google over AI assistants for finding local businesses, new research reveals.

by Luis Rijo

Search - Jul 15, 2025 Brainlabs report reveals AI search fundamentally changes SEO

Brainlabs study shows AI Overviews now appear in 200 countries while marketing teams struggle to adapt.

by Luis Rijo

Search - Jul 14, 2025 Google completes Performance Max brand guidelines rollout for all UI campaigns

All new Performance Max campaigns through Google Ads interface now require brand assets at campaign level.

by Luis Rijo

Search - Jul 14, 2025 Google adds metadata field to Search Analytics API

Google Search Central announces new metadata field for Search Analytics API to track incomplete data points.

Google Search Console announces new metadata feature for incomplete data tracking in API responses for improved data accuracy.

by Luis Rijo

Search - Jul 14, 2025 Google clarifies merchant return policies and loyalty programs documentation

Return policy information displayed in Google Shopping results following July 2025 structured data updates

Google's July 11 update targets documentation gaps affecting e-commerce structured data implementation across return policies and member programs.

by Luis Rijo

Search - Jul 14, 2025 Google Search Console Insights rollout continues with broader access

Enhanced reporting interface expands to additional accounts as integration phase progresses.

by Luis Rijo