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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Latest Articles 1189 Articles

Search - Jul 07, 2025 Google Keyword Planner adds city and device-level forecast breakdowns

Google Keyword Planner interface showing new city-level forecasting with Amsterdam breakdown and location filters

Enhanced tool provides granular geographic and platform insights for campaign planning.

by Luis Rijo

Search - Jul 05, 2025 Google claims AI Overview clicks are "higher quality" despite traffic decline

John Mueller from Google announces AI Overview documentation while defending higher quality click claims on July 1, 2025

Google's John Mueller defends AI Overview traffic quality on July 1 amid studies showing 34.5% click reduction.

by Luis Rijo

Search - Jul 05, 2025 Google Ads scripts remove legacy ad customizers from July 14

Google Ads customizers sunset July 14, 2025: Legacy {customizer} code replaced by AI automation systems.

Google terminates ad customizers for expanded text ads and legacy extensions in scripts, ending three-year sunset.

by Luis Rijo

Search - Jul 04, 2025 Google expands telemedicine ads to UK and Singapore markets

Google Ads telemedicine policy expansion enables UK and Singapore healthcare provider advertising

Google enables prescription drug service promotion by certified telemedicine providers in two new markets starting July 2025.

by Luis Rijo

Search - Jul 04, 2025 Google launches restricted drug term certification for healthcare advertisers

Google certification document with healthcare symbols, flags of US, Canada, New Zealand, and medical professionals.

Google introduces certification requirement for healthcare advertisers using personalized targeting with restricted drug terms effective July 2025.

by Luis Rijo

AI - Jul 04, 2025 Google faces EU antitrust complaint over AI Overviews feature

Independent publishers file formal complaint citing traffic losses and market abuse concerns.

by Luis Rijo

Search - Jul 04, 2025 Google opens debt services advertising in Ireland with July verification rules

Google Ads Financial Services Campaign showing approved status with Irish flag background colors

Google expands financial advertising access to Irish market while implementing comprehensive verification requirements for debt service companies.

by Luis Rijo

Search - Jul 04, 2025 Microsoft cuts 9,000 employees as Xbox division faces major restructuring

Empty Microsoft boardroom with Xbox console symbolizing 9,000 employee layoffs in gaming division

Microsoft announces substantial workforce reduction affecting less than 4% of global staff.

by Luis Rijo