Microsoft Advertising Platform now offers Copilot to all advertisers
Microsoft Advertising this week announced the general availability of Copilot within the Microsoft Advertising Platform.
Search News
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Microsoft Advertising expands Chat Ads API reach with Direqt partnership
This collaboration expands the reach of Microsoft's Chat Ads API, a solution enabling publishers to monetize their chat experiences through advertising.
Marin Software unveils AI-powered Anomaly Detector for performance marketing optimization
Marin Software yesterday announced the launch of its Anomaly Detector. This tool leverages OpenAI technology to automatically identify and explain unexpected results within performance marketing campaigns across various platforms.
Pichai discusses AI Strategy and Search Innovation on Q1 earnings call
A core focus of the discussion revolved around Google's approach to artificial intelligence (AI) and its integration into Search.
LinkedIn and Search thrive in Microsoft's Q3 FY24 Earnings
Microsoft's third-quarter earnings report for fiscal year 2024 painted a positive picture for both LinkedIn and Search and News Advertising. While the overall company reported strong growth across all segments, these two areas deserve a closer look for marketers.
Google updates Healthcare and Medicines Policy for Australian advertisers
Google this week announced upcoming changes to its Healthcare and Medicines Policy specifically affecting advertisers in Australia. The updated policy will take effect on May 23, 2024.