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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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AI - Jul 03, 2025 ChatGPT referrals surge as Google searches hit zero-click records

ChatGPT referrals grow 25x as Google zero-click searches rise from 56% to 69% since AI Overviews launch

AI-powered search platforms reshape content discovery while publishers face traffic challenges.

by Luis Rijo

Search - Jul 03, 2025 Google blocks pill press equipment ads starting September 2025

Pharmaceutical pill press machines with red prohibition symbol illustrating Google Ads policy restrictions.

Advertising policy update targets tableting machines and related components as dangerous products affecting pharmaceutical manufacturing equipment market.

by Luis Rijo

Display - Jul 03, 2025 Google expert warns against premature campaign evaluation pitfalls

Google Ads bid strategy report showing conversion delay indicator affecting campaign performance evaluation and scaling decisions.

Conversion lag patterns cause advertisers to misjudge actual performance metrics.

by Luis Rijo

Search - Jul 03, 2025 Google extends AI Mode to Workspace accounts in the US

Google executive promotes AI Mode search feature with colorful tech background for Workspace announcement.

Google's AI Mode search feature reaches Workspace users, expanding beyond consumer access with advanced query capabilities.

by Luis Rijo

AI - Jul 02, 2025 Microsoft details how generative AI reshapes search and advertising landscape

Microsoft Copilot transforms search from keyword queries to AI conversations with synthesized results and tables.

AI-powered search transforms traditional keyword strategies as Microsoft reports doubled engagement rates and 53% increase in purchases through conversational interfaces.

by Luis Rijo

Search - Jul 02, 2025 Google extends phone verification to message assets

Google Ads message asset interface showing phone verification requirement effective August 1, 2025 policy update

Google Ads expands unverified phone number restrictions to include message assets alongside existing call-only ads enforcement.

by Luis Rijo

AI - Jul 02, 2025 Wikipedia leads among top domains in Google's new AI Mode search results

Wikipedia dominates Google AI Mode with 12.02% share, followed by Google at 7.41% and YouTube at 1.76%.

Analysis reveals educational, entertainment and reference sites dominate AI-powered search features launched across US market.

by Luis Rijo

Display - Jul 02, 2025 Microsoft consolidates bidding strategies

Microsoft Ads consolidates Target CPA and ROAS into Maximize strategies with optional goals after August 4.

Microsoft removes standalone Target CPA and ROAS options, integrating them as goals within existing maximize strategies.

by Luis Rijo

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