Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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Search - Dec 26, 2025 SEO expert says websites lose rankings because they're doing too much SEO

SEO expert Lily Ray discusses ranking penalties from excessive optimization with Navneet Kaushal on podcast.

Lily Ray warns excessive optimization tactics now trigger Google penalties as AI content floods search results. Recovery requires sustained effort spanning years.

by Luis Rijo

Search - Dec 26, 2025 Google's John Mueller calls SEO content "digital mulch"

WWW labyrinth garden illustrating blogging's winding path beyond formulaic SEO content strategies

Google Search Analyst John Mueller endorsed criticism of formulaic SEO content on December 19, warning blogs ranking solely for search algorithms face "borrowed time."

by Luis Rijo

Search - Dec 23, 2025 News publishers lose half their Google search traffic in two years

Google News traffic explosion depicts dramatic publisher traffic decline from search to Discover feed shift

Google Web Search traffic to news publishers declined from 51% to 27% between 2023-2025 while Discover feed climbed to 68%, creating volatility for content creators.

by Luis Rijo

Data - Dec 23, 2025 Google slashes audience targeting thresholds to 100 users across all networks

Customer Match workflow showing data hashing, Google matching process, and audience creation across networks

Google reduced minimum audience size requirements to 100 active users across Search, Display, and YouTube networks for all segment types, marking a substantial expansion of remarketing accessibility for smaller advertisers.

by Luis Rijo

Social - Dec 23, 2025 TikTok users are complaining about search

TikTok search quality has deteriorated significantly according to user complaints across Reddit and industry reports, raising questions about the platform's viability as Gen Z's preferred search engine despite 57% of users searching on the app.

by Luis Rijo

AI - Dec 22, 2025 Google quietly expands AI Overview ads to 11 countries without fanfare

Google expanded AI Overview ads to Australia, Canada, India and 8 more countries on December 19, targeting English speakers with text and shopping ads.

by Luis Rijo

Search - Dec 22, 2025 Google quietly kills Q&A for an AI button most won't use

Google replaces Business Profile Q&A with AI-powered Ask feature, completing a systematic dismantling of customer interaction tools that began with chat removal in 2024.

by Luis Rijo

AI - Dec 22, 2025 Recipe bloggers warn: Google's AI recipes risk ruining holiday meals

NBC News investigation reveals AI-generated recipes produce hazardous results as Google displays untested content using stolen photos from publishers.

by Luis Rijo

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