Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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Search - May 18, 2025 Google CEO reveals AI search evolution in interview

Sundar Pichai discusses Google's AI search evolution with David Friedberg during landmark All-In interview

Google's Sundar Pichai unveiled significant AI advancements in search during a comprehensive discussion with David Friedberg.

by Luis Rijo

Search - May 16, 2025 Most users only read top third of Google AI Overviews

Google AI Overview heatmap showing 30% median scroll depth with attention concentrated at the top

New study reveals users prioritize trust over relevance when evaluating search results.

by Luis Rijo

Search - May 14, 2025 Google's AI Overviews face significant spam problem

Google's AI Overviews showing spam problem: self-promotional "best SEO agency" links from same company dominating search results.

A concerning pattern of manipulation threatens Google's most prominent AI feature.

by Luis Rijo

AI - May 11, 2025 Google uses AI to fight scammers

Timeline of Google's AI scam protection milestones from 2024-2025, showing the evolution of security features across platforms.

Artificial intelligence now powers advanced scam detection in Chrome's Enhanced Protection mode to detect previously unknown threats.

by Luis Rijo

Search - May 10, 2025 Content marketing is dying

Abandoned content marketing office with declining traffic graph as Google's AI powers direct answers, bypassing publishers.

LLMs have given Google unlimited information, breaking the traffic exchange model that made corporate blogs profitable for the last decade.

by Luis Rijo

Search - May 04, 2025 Google to show who actually pays for ads in new transparency update

The timeline shows Google's 2025 ad transparency rollout, highlighting four key dates when payment verification changes take effect for advertisers.

New system reveals financial backers behind digital advertising starting this month.

by Luis Rijo

Search - May 03, 2025 How ChatGPT product results are selected, displayed and ranked

ChatGPT's new shopping feature displays espresso machines with visual product cards, pricing, and merchant options

Inside OpenAI's non-advertising approach to e-commerce recommendations.

by Luis Rijo

Search - May 03, 2025 Google doubles search themes limit for performance max campaigns

Google Ads notification showing increased search theme limit to 50 per asset group in PMax campaigns

PMax campaigns now allow 50 themes per asset group, giving advertisers more control.

by Luis Rijo

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