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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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Search - Apr 27, 2025 Google search rankings show significant volatility in April

Semrush SERP volatility chart showing high ranking fluctuations throughout April with 6.2/10 score

SERP fluctuations reaching high levels as multiple tracking tools confirm ranking shifts.

by Luis Rijo

AI - Apr 21, 2025 Google AI errors persist

Google AI mistakes SEO expert Lily Ray as 9-year-old dog, confusing her with her pet Marcy

Google's AI Overview feature encountered another embarrassing error today (April 21, 2025) when it incorrectly stated that prominent SEO professional Lily Ray is 9 years old and not a dog.

by Luis Rijo

Search - Apr 21, 2025 Google search monopoly: 16 media companies control what you see

Infographic revealing the 16 media conglomerates that dominate Google search results worldwide in 2024.

How a small group of digital goliaths dominate search results as Google restricts publisher customization.

by Luis Rijo

Search - Apr 21, 2025 Google battles DOJ over "sweeping remedies" as antitrust case enters critical phase

The antitrust battle between Google and the Department of Justice enters a critical phase, with hearing scheduled next week to determine remedies that could alter America's digital landscape.

by Luis Rijo

Search - Apr 21, 2025 Google changes how ads appear in search results

Visual showing Google's new Search ads policy allowing same advertisers at top and bottom positions

Better visibility for advertisers at the bottom of search pages.

by Luis Rijo

Search - Apr 21, 2025 Google clarifies ad account suspension policies with no enforcement changes

Google provides enhanced transparency for advertisers regarding account suspensions.

by Luis Rijo

Search - Apr 20, 2025 Google's AI-powered defense suspended 39 million advertiser accounts

How Google leverages advanced AI systems to combat fraudulent advertisements.

by Luis Rijo

AI - Apr 20, 2025 Google's AI Overviews cut organic clicks by 34.5% despite company claims

The image illustrates how Google's AI Overviews reduce organic clicks by 34.5%, showing before and after search result scenarios

A new study challenges Google's assertion that AI Overviews increase website traffic, impacting publisher revenue and user behavior.

by Luis Rijo

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