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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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Search - Jan 05, 2025 Google Ads metrics show rising costs across industries in 2024

Google Ads metrics show 24.61% CPL surge in 2024, with CPC up 10.43% while CTR grows and CVR declines slightly

New data reveals significant cost increases in Google Ads, with 86% of industries seeing higher click costs in 2024 compared to 2023.

by Luis Rijo

Search - Jan 03, 2025 Google executives clarify stance on startup blogs amid shift in digital priorities

An illustration showing the evolution from traditional blogging to modern content formats like social and video.

Google's top officials share insights on whether startups need blogs in 2025, marking a notable change in digital content strategy.

by Luis Rijo

Search - Jan 03, 2025 Search fragmentation accelerates as consumers adopt diverse discovery platforms

Interactive visual map from OMG showing diverse search platforms and their interconnections in the modern digital landscape.

New research reveals major shift in consumer search behavior across platforms, impacting retail, social and streaming sectors.

by Luis Rijo

Search - Jan 03, 2025 Small dating site ends operations after Google search changes impact visibility

Dating industry publisher Healthy Framework announces shutdown, citing Google search updates as key factor in traffic decline.

by Luis Rijo

Search - Dec 31, 2024 Ahrefs updates its Site Audit location to United States

Details of the latest IP range updates and infrastructure changes for site crawling, affecting website owners and technical teams globally.

by Luis Rijo

Search - Dec 31, 2024 Google Search team discusses website translation needs in Turkish market

Turkish web professionals highlight content quality and translation challenges during Search Central Live event in Türkiye.

by Luis Rijo

Search - Dec 30, 2024 Inside Google's search transformation: The rise of Reddit and AI ambitions

Google's core updates and AI integrations in 2024 signal fundamental changes in how search results are ranked and displayed.

by Luis Rijo

Search - Dec 30, 2024 Google's absence from IndexNow raises questions about web indexing standards

Traditional Crawling vs IndexNow Protocol

New protocol divides search industry as leading engine maintains traditional crawling approach.

by Luis Rijo