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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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Retail - Dec 29, 2024 Amazon launches centralized billing system for sponsored ads and DSP

Amazon launches unified billing interface for sponsored ads and DSP advertisers to manage invoices across multiple countries.

by Luis Rijo

Search - Dec 29, 2024 Google faces ChatGPT challenge

Internal strategy meeting reveals Google's concerns over ChatGPT becoming synonymous with AI, similar to Google's dominance in search.

by Luis Rijo

Search - Dec 27, 2024 Apple's $20 billion search comfort zone

Fantasy illustration shows Google as wizard giving money bag to Apple elf, depicting $20B search deal's fairytale profits

Analysis of how Google's lucrative search deal may have discouraged Apple from developing search technology innovations.

by Luis Rijo

Display - Dec 27, 2024 UK cryptocurrency exchanges gain advertising clearance under new Google policy

New Google policy allows UK cryptocurrency exchanges to advertise starting January 2025, with FCA registration requirement.

by Luis Rijo

Search - Dec 26, 2024 Search engines in 2025: ChatGPT and Google reshape search landscape

A comprehensive analysis of how artificial intelligence is transforming search engines and driving innovation in 2025.

by Luis Rijo

Search - Dec 26, 2024 Google completes December 2024 spam update after seven-day rollout period

Global spam update targets violations of search policies across all languages, with significant impact on search rankings.

by Luis Rijo

Search - Dec 26, 2024 Apple fights to protect $20 billion search deal in watershed Google antitrust case

Infographic shows $20B Google search deal impact on Apple: red revenue bar splits to three uncertain options below

Tech giant's unprecedented intervention reveals complex dynamics of search market and future of AI as ruling threatens industry-defining partnership.

by Luis Rijo

Search - Dec 26, 2024 Google Ads bidding switch silently enables broad match keywords, raising concerns

Advertisers report unexpected broad match conversions when switching to conversion-based bidding in Google Ads campaigns.

by Luis Rijo

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