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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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Search - Dec 14, 2024 How Google's AI powers responsive search ads: a technical guide for advertisers

Detailed analysis of Google's AI-driven ad generation system and key implementation steps for advertisers to optimize performance.

by Luis Rijo

Search - Dec 14, 2024 Google releases December core search update ahead of holiday shopping season

Google's latest core search update begins rollout on December 12, marking second major update in two months for search rankings.

by Luis Rijo

Search - Dec 14, 2024 Google rolls out streamlined Search Console Insights, removes Analytics integration

Google announces major update to Search Console Insights, focusing solely on Search Console metrics and removing Google Analytics integration.

by Luis Rijo

Search - Dec 14, 2024 News publishers urge antitrust action over Google's third-party content policy

News Media Alliance seeks DOJ and FTC intervention against Google's site reputation abuse policy affecting publisher revenues.

by Luis Rijo

Search - Dec 13, 2024 Microsoft discontinues cache links in Bing search results, following industry trend

Major search engines phase out webpage caching features as web reliability improves, with Microsoft removing Bing cache links.

by Luis Rijo

Search - Dec 13, 2024 Digital marketers express growing concerns over lack of campaign control in 2024

Industry professionals highlight challenges with automated bidding and reduced targeting options across major advertising platforms.

by Luis Rijo

Search - Dec 13, 2024 Search Console adds 24-hour performance data view with enhanced freshness

Google launches new 24-hour view in Search Console performance reports with improved data freshness and hourly granularity.

by Luis Rijo

Search - Dec 12, 2024 Cloudflare launches Robotcop to enforce robots.txt policies against AI crawlers

New tool helps website owners monitor and block unauthorized AI bot access by enforcing robots.txt directives at the network level.

by Luis Rijo