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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Search   -   Dec 26, 2024 Apple fights to protect $20 billion search deal in watershed Google antitrust case
Infographic shows $20B Google search deal impact on Apple: red revenue bar splits to three uncertain options below

Tech giant's unprecedented intervention reveals complex dynamics of search market and future of AI as ruling threatens industry-defining partnership.

Search   -   Dec 26, 2024 Google Ads bidding switch silently enables broad match keywords, raising concerns
Google Ads bidding switch silently enables broad match keywords, raising concerns

Advertisers report unexpected broad match conversions when switching to conversion-based bidding in Google Ads campaigns.

Search   -   Dec 26, 2024 Google completes December 2024 spam update after seven-day rollout period

Global spam update targets violations of search policies across all languages, with significant impact on search rankings.

by Luis Rijo
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Search   -   Dec 26, 2024 Google completes December 2024 spam update after seven-day rollout period

Global spam update targets violations of search policies across all languages, with significant impact on search rankings.

by Luis Rijo
Search   -   Dec 26, 2024 Apple fights to protect $20 billion search deal in watershed Google antitrust case
Infographic shows $20B Google search deal impact on Apple: red revenue bar splits to three uncertain options below

Tech giant's unprecedented intervention reveals complex dynamics of search market and future of AI as ruling threatens industry-defining partnership.

by Luis Rijo
Search   -   Dec 26, 2024 Google Ads bidding switch silently enables broad match keywords, raising concerns
Google Ads bidding switch silently enables broad match keywords, raising concerns

Advertisers report unexpected broad match conversions when switching to conversion-based bidding in Google Ads campaigns.

by Luis Rijo
Search   -   Dec 26, 2024 Nothing Phone series receives Circle to Search with Android 15 update rollout
Nothing Phone series receives Circle to Search

Nothing expands Circle to Search functionality to Phone (2) and Phone (2a) models through Android 15 update, enhancing user experience.

by Luis Rijo
Search   -   Dec 25, 2024 Manual search penalties to affect Google Ads in unprecedented policy change
Manual Actions Impact on Search and Advertising

For the first time, websites penalized in organic search results will face automatic advertising disapproval under new Google policy.

by Luis Rijo
Search   -   Dec 25, 2024 Test Coches loses 3 million monthly readers after Google algorithm change
Test Coches Monthly Traffic (2022-2024)

Spanish automotive website Test Coches reports 90% traffic loss following Google's Helpful Content Update implementation.

by Luis Rijo
Search   -   Dec 22, 2024 Google proposes targeted contract changes in DOJ antitrust case
Google's Proposed Antitrust Remedies (Dec 2024)

Tech giant files remedies focusing on search distribution agreements while opposing DOJ's broader regulatory approach.

by Luis Rijo
Search   -   Dec 22, 2024 Google account strategists target small businesses with misleading ad performance alerts
Google account strategists target small businesses with misleading ad performance alerts

Industry professionals criticize Google's account strategists for sending concerning emails about ad performance to small business clients.

by Luis Rijo
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