The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Google's recent Web Creator Summit, held on October 29, 2024, brought together industry leaders and content creators to discuss the state of search, algorithm updates, and the future of the web.