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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Latest Articles 1192 Articles
Display   -   Oct 27, 2024 65% of advertisers use Google Ads Seasonality Adjustments for Black Friday sales
Seasonality Adjustments for Black Friday sales

Recent LinkedIn poll reveals majority of advertisers implement Google Ads seasonality adjustments for Black Friday campaigns.

by Luis Rijo
Search   -   Oct 26, 2024 Google updates Favicon Requirements: new 8x8px minimum size
Favicons are small icons

Google's latest favicon documentation update reduces minimum size to 8x8 pixels while maintaining quality standards for search results.

by Luis Rijo
Search   -   Oct 26, 2024 PPC Meaning: The guide to pay-per-click advertising
PPC Meaning

Learn what PPC means, how pay-per-click advertising works, pricing models, platforms, and current statistics in digital marketing.

by Luis Rijo
Display   -   Oct 26, 2024 Microsoft Performance Max Ads show 4.2X more conversions with Copilot integration
Microsoft Performance Max Ads

New Microsoft Advertising data reveals Performance Max campaigns deliver 13% higher CTR and 24% more impressions in Copilot tests.

by Luis Rijo
Search   -   Oct 25, 2024 Google algorithm shifts hit major publishers' affiliate sections, traffic plummets
APNews Buyline

Forbes, CNN, WSJ see massive traffic drops in affiliate content as Google's new algorithm targets non-core site sections.

by Luis Rijo
Data   -   Oct 25, 2024 Google and YouTube launch Election Tools for US Voters
Ready to vote?

Google rolls out features to help voters access polling locations, candidate information, and combat AI-generated content ahead of November election.

by Luis Rijo
Search   -   Oct 25, 2024 Google expands travel feeds in search ads
Rich hotel data shown in Travel Feeds in Search Ads

Google enhances Travel Feeds in Search Ads for hotels, showing 20% higher engagement, with plans to expand to car rentals and events.

by Luis Rijo
Search   -   Oct 24, 2024 Google launches new Search Trends documentation to help content creators
Google Trends

Google Search Central releases comprehensive guide on using Google Trends data for content strategy and market understanding.

by Luis Rijo
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