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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Latest Articles 1192 Articles
Search   -   Sep 14, 2024 Google AdSense expands language support for Related Search in Auto Ads
Related Search for Auto Ads in AdSense

Google AdSense broadens language options for Related Search in Auto Ads, now supporting French, Spanish, and Japanese.

by Luis Rijo
Search   -   Sep 11, 2024 Google adds Internet Archive links to search results for enhanced context
"About this result" panel

Google integrates Wayback Machine links into "About this result" panel, offering users access to previous webpage versions.

by Luis Rijo
Retail   -   Sep 10, 2024 EU Court upholds €2.4 Billion fine against Google
EU Court upholds fine against Google

EU's highest court affirms Google abused market dominance in shopping comparison services.

by Luis Rijo
Video   -   Sep 09, 2024 Digital advertising spend in Australia hits $15.6 Billion, growing 9.7%
Digital advertising spend in Australia hits $15.6 Billion, growing 9.7%

Australian internet advertising market sees substantial growth, with video and search formats leading the surge in financial year 2024.

by Luis Rijo
Search   -   Sep 08, 2024 Google to sunset Enhanced CPC for search and display ads by March 2025
Google Ads to sunset Enhanced CPC for search and display ads

Google announces plans to phase out Enhanced CPC bidding for Search and Display ads, shifting advertisers to new strategies.

by Luis Rijo
Search   -   Sep 08, 2024 Google may index pages blocked by Robots.txt
John Mueller of Google clarifies why pages blocked by robots.txt can still appear in search results

John Mueller of Google clarifies why pages blocked by robots.txt can still appear in search results, offering key insights for webmasters.

by Luis Rijo
Search   -   Sep 08, 2024 Microsoft Releases 2024 Holiday Marketing Playbook for Advertisers
Microsoft Ads: Strategic flighting of ad types maximizes conversion

New report offers insights on consumer trends and strategies for digital advertising during the 2024 holiday shopping season.

by Luis Rijo
Search   -   Sep 08, 2024 New Target Cost Per Lead (TCPL) bidding for Local Services Ads
Local Services Ads

Google's new Target Cost Per Lead bidding option aims to balance control and flexibility for local service advertisers.

by Luis Rijo
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