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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Latest Articles 1182 Articles
Search   -   Dec 02, 2025 Google bans horse racing aggregator ads in United States effective December 1
Google blocks horse racing aggregator ads while warning icon alerts advertisers.

Google revoked all horse racing aggregator certifications for the U.S. market on December 1, 2025, while maintaining permissions for licensed gambling operators.

by Luis Rijo
Display   -   Nov 30, 2025 IAB Australia releases affiliate program compliance framework
IAB Australia releases affiliate program compliance framework

IAB Australia published guidelines for affiliate marketers on November 27, 2025, outlining standards for program integrity, fraud prevention, and transaction validation.

by Luis Rijo
Search   -   Nov 30, 2025 Indian court orders Google to remove URLs from search in defamation case
Indian court orders Google to remove URLs from search in defamation case

An Indian court ordered Google and Indian Kanoon to de-index dozens of news articles from search results on November 10, 2025, raising questions about content removal procedures and the right to privacy following acquittal in criminal cases.

by Luis Rijo
Search   -   Nov 25, 2025 Adthena detects ads in Google AI Overviews across 25,000 searches
Finance and Retail AI Overviews rise sharply with query length, peaking at 80% for 9-10 word searches.Retry

Adthena becomes first platform to observe ads in Google AI Overviews with 0.052% frequency across 25,000 SERPs, as paid search CTRs face 8-12 point declines.

by Luis Rijo
Search   -   Nov 24, 2025 Microsoft Advertising retires mobile app in January 2026
Microsoft Advertising retires mobile app in January 2026

Microsoft will remove its mobile advertising app from app stores in November 2025, with full retirement scheduled for January 2026 after security updates end.

by Luis Rijo
AI   -   Nov 22, 2025 This week: Platform battles and AI shifts dominate advertising
Meta and Google compete for holiday retail ad dollars during Black Friday and Cyber Monday shopping seasonRetry

Google, Meta, and AI platforms clash over privacy regulations and advertising control as publishers struggle with AI crawler economics and platforms race to deploy agentic features for holiday shopping campaigns this week.

by Luis Rijo
Search   -   Nov 21, 2025 Google tightens phone number policy to combat fraud in ads
Google tightens phone number policy to combat fraud in ads

Google will restrict phone numbers linked to fraudulent activity from call-only ads, call assets, and location assets starting December 10, 2025, with enforcement escalating over eight weeks.

by Luis Rijo
Search   -   Nov 20, 2025 Google updates crawling infrastructure documentation with new technical details
Google updates crawling infrastructure documentation with new technical details

Google publishes updated crawling infrastructure documentation on November 20, 2025, adding HTTP caching support details and transfer protocol specifications.

by Luis Rijo
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