The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Search
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Traffic to established websites dropped 11% over five years while AI platforms rise, leaving outdated content to clutter search results with broken links.
Google extends Performance Max asset experimentation beyond retail campaigns, enabling advertisers to test creative combinations within single asset groups.
Traffic to established websites dropped 11% over five years while AI platforms rise, leaving outdated content to clutter search results with broken links.
Google extends Performance Max asset experimentation beyond retail campaigns, enabling advertisers to test creative combinations within single asset groups.
Google accepts online gambling ads in Belarus starting January 22, 2026, requiring operators to secure authorization from Ministry of Taxes and presidential offices.
Google Ads will disallow all rummy and daily fantasy sports promotions targeting India starting January 21, 2026, following regulatory compliance requirements.
Microsoft Advertising Platform now integrates Epsilon data through Third-Party Search collaboration with PMX, achieving 2x higher ROAS in travel pilot campaign tests.
Danny Sullivan tells creators not to split content into bite-sized pieces for LLMs on January 8, 2026, saying optimization tactics won't survive ranking system improvements.
Google deprecates call-only ads starting February 2026, forcing advertisers to transition to responsive search ads with call assets by February 2027 deadline.
