Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Search Featured

Google's August 2024 Core update rollout continues, Search Liaison to address user queries

As Google's latest core update progresses, Search Liaison Danny Sullivan prepares to answer user questions about its ongoing impact.

Search Featured

Google Search now supports AVIF

Google announces support for AVIF image format in Search, enhancing indexing capabilities for this popular web image type.

Search

Google to merge bookings in Business Profiles and Local Services Ads

Google announces integration of booking systems for Business Profiles and Local Services Ads, aiming to enhance user experience.

Search Featured

Google Trends unveils advanced features for enhanced data analysis

Google Trends introduces advanced search capabilities and comparison tools, empowering users with deeper insights into search data.

Search Featured

Google senior analyst debunks link quantity myths in SEO practices

John Mueller of Google clarifies misconceptions about link quantities in blog posts, emphasizing content quality over metrics.

Search Featured

Google updates Organization Markup Usage in Search Results

Google clarifies how organization markup influences search results, impacting logos and disambiguation.

Search

Google unveils AI-powered travel tools to enhance vacation experiences

Google introduces five AI-driven features for travel, from immersive route planning to photo editing and language translation.

Search Featured

Yelp sues Google alleging monopoly abuse in local search market

Yelp sues Google over monopolistic practices in local search, claiming anticompetitive conduct stifles competition and consumer choice.

Search Featured

Google announces Search Central Live 2024 events in Kuala Lumpur and Taipei

Google reveals details for Search Central Live 2024 events in Kuala Lumpur and Taipei, focusing on search and SEO topics.

Search Featured

Parasite SEO: Leveraging high-authority sites for rapid visibility gains

Explore the controversial practice of parasite SEO, its potential benefits, risks, and ethical considerations in digital marketing.

Display Featured

Google updates Gambling Ad Policy for Germany

Google's revised policy for gambling ads in Germany, effective September 25, 2024, requires GGL licensing for operators and brokers.

Search Featured

Google issues Discover Policy Violations amidst August Core Update

Multiple publishers receive notices for misleading content on Google Discover, coinciding with traffic drops from August Core Update.

Display

Google removes Auction Insights from Looker Studio

Google announces the removal of Auction Insights from Looker Studio, impacting advertisers' competitive analysis capabilities.

Retail Featured

Google unveils AI-Powered Tools for retailers ahead of extended holiday season

Google rolls out Merchant Center Next globally, introducing AI-powered tools and consolidated analytics to help retailers prepare for holidays.

Search

Google Search expands Title Link sources, adding OG title as 9th option

Google Search now considers OG title meta tags as a potential source for title links in search results, expanding options for webmasters.

Search

Google updates Search Console Documentation on Supported Search Appearances

Google updates Search Console documentation with comprehensive table detailing supported search appearances, API values, and bulk export fields.

Data

Baidu blocks Google and Bing from indexing Baike content amid AI data demands

Chinese tech giant Baidu restricts access to its online encyclopedia, highlighting growing competition for AI training data.

Search Featured

Google updates documentation on Profile Page and Discussion Forum Markup

Google's recent documentation update provides insights on how profile page and discussion forum markup is utilized in Search results.

Search Featured

Perplexity AI to launch Ads in Q4

Perplexity AI Ads are targeting High-Income Users with Video and Sponsored Questions.

Search

404 Errors don't hurt rankings, says Google Search Relations Team

August 2024 Google SEO office hours clarifies 404 impact, addresses indexing and international targeting concerns.

Search Featured

Search Ads 360 integrates Microsoft Automated Bidding

Google's Search Ads 360 now supports Microsoft automated bidding, offering advertisers improved cross-platform optimization.

Search Featured

Haus analysis reveals insights on Brand Terms in Google Performance Max

New research from Haus sheds light on the impact of including or excluding brand terms in Google Performance Max campaigns.

Display

Google updates Cryptocurrency Ad Policy for Swiss Market in September 2024

Google updates its cryptocurrency advertising policy, allowing certified Swiss crypto exchanges and wallets to advertise from September 20, 2024.

Search

Baidu's Q2 2024 Earnings: AI Cloud drives growth amidst search engine transformation

Baidu's Q2 2024 earnings reveal a mixed performance, with AI Cloud leading growth while the search business faces challenges due to macroeconomic factors and AI integration. The company remains optimistic about its long-term AI-driven strategy.

Search Featured

Hardbacon CEO reports traffic surge after bankruptcy announcement, citing Google update

Financial startup Hardbacon sees unexpected traffic increase following Google algorithm change, days after announcing closure due to previous updates.