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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Latest Articles 1192 Articles
Search   -   Jul 29, 2024 Apple Maps launches web version in beta, expanding access beyond iOS devices
Apple Maps

Apple's new web-based Maps service offers directions, place information, and more, challenging Google's dominance in online mapping.

by Luis Rijo
Search   -   Jul 28, 2024 Bing unveils GSE powered by AI
Bing new generative search experience

Microsoft's Bing introduces a new generative search experience, combining AI-powered chat answers with traditional search results.

by Luis Rijo
Retail   -   Jul 27, 2024 Google announces mandatory upgrade to New Merchant Center for all retailers
Google announces mandatory upgrade to New Merchant Center for all retailers

Google's compulsory Merchant Center upgrade brings AI tools and improved analytics to all retailers by September 2024.

by Luis Rijo
Search   -   Jul 27, 2024 OpenAI launches SearchGPT: a new AI-powered search prototype
SearchGPT logo

OpenAI launches SearchGPT, an AI-enhanced search prototype combining web information with conversational AI capabilities.

by Luis Rijo
Retail   -   Jul 26, 2024 Amazon launches Target Promotion for Sponsored Products advertisers
Target Promotion on UCM Search Terms Ad Groups page

Amazon's new Target Promotion feature automates high-performing target identification for more efficient Sponsored Products campaigns.

by Luis Rijo
Search   -   Jul 24, 2024 Reddit's exclusive Search Deal with Google raises concerns over AI Data
Reddit's Deal with Google

Reddit blocks other search engines, granting Google exclusive access, sparking debates on AI data usage and search monopoly.

by Luis Rijo
Search   -   Jul 24, 2024 Yelp unveils new features for national advertisers and multi-location businesses
Request a Quote for Brands

Yelp's Summer Ad Product Release introduces Request a Quote for Brands and expands advertising options for national companies.

by Luis Rijo
Search   -   Jul 23, 2024 Microsoft Advertising unveils Brand Lists for Performance Max Campaigns
Microsoft Ads

New feature allows advertisers to control ad visibility and brand associations in Performance Max campaigns on Microsoft Advertising.

by Luis Rijo
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