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Doubleclick announced today that advertisers will be able to define the reach of the similar audiences based on the first-party audiences. This new feature was introduced in DBM and allows advertisers to target "more similarity", "balanced" or "more reach audiences". For the advertisers that
On the Google Display Network, Google is rolling out custom intent audiences that enable advertisers to target “people who want to buy the specific products you offer–based on data from your campaigns, website and YouTube channel.” "There are two flavors of custom intent audiences. In one variation, advertisers
by Luis EspadaOn the Google Display Network, Google is rolling out custom intent audiences that enable advertisers to target “people who want to buy the specific products you offer–based on data from your campaigns, website and YouTube channel.” "There are two flavors of custom intent audiences. In one variation, advertisers
by Luis EspadaDoubleclick announced today that advertisers will be able to define the reach of the similar audiences based on the first-party audiences. This new feature was introduced in DBM and allows advertisers to target "more similarity", "balanced" or "more reach audiences". For the advertisers that
by Luis Espada