Social

LinkedIn's B2B Institute research shows branded searches deliver $12.99 ROAS versus $0.68 for generic terms, as AI-driven discovery reshapes marketing strategies.

SnapChat launched today Snappables. Snappables are new Lenses for playing augmented reality games with friends. SnapChat users can control snappables using touch, motion, and even facial expressions. According to SnapChat, Snappables live right where Lenses do. Users need to choose one and get the game face on. Then, SnapChat users

Last year, in November, Twitter has launched the Twitter Promote Mode (TPM), a subscription product for ads. In Twitter Promote Mode, advertisers pay 99 USD for the automatic promotion of Tweets and the profile, attracting more followers and having additional reach. Twitter says that higher tiers will be available for

Henry Silverman, Operations Integrity Specialist and Lin Huang, Engineer, at Facebook, said yesterday that Facebook is implementing new models to demote spammy posts. Spammy posts ask for likes, shares, comments, and other actions. See here the example: Henry and Lin wrote that "over the coming weeks, Facebook will begin

More business-to-consumer (B2C) companies value social media compared to business-to-business (B2B) companies, according to a new survey from Clutch. The findings indicate a growing consumer preference to make purchasing decisions based on their social media activity, a reality that favors B2C companies. Nearly 60% of the B2C companies surveyed report

On Thursday, September 14th from 2-3pm EST, join Larry Kim and ThriveHive for a webinar on the top 10 Facebook ad hacks. Larry Kim will present unusual yet proven social media ad strategies, designed to generate millions of page views at less than a penny per click, then how to