Display Ad CPM surges 47% in Q2 2024, AdRoll report reveals
AdRoll's Q3 2024 State of Digital Marketing Report highlights significant shift in display advertising costs.
Social News
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
LinkedIn outlines Key Metrics for effective B2B advertising campaigns
New guide from LinkedIn highlights essential metrics for measuring B2B ad performance across awareness, consideration, and conversion stages.
Tech Leaders Converge for ADVANCE: Smartly's Flagship Advertising Event in NYC
ADVANCE event explores AI, creativity, and social impact in advertising with industry leaders on September 18, 2024, in New York City.
Australian study reveals online messaging boosts happiness and relationships
New research shows Australians find more happiness and authenticity in messaging apps compared to social media platforms.
Pinterest unveils Autumn 2024 Trends: Fashion, Beauty, and Japanese Influence
Pinterest's Autumn 2024 Trend Report reveals surging interest in Japanese culture, bold fashion, and community activities.
Meta unveils AI-Driven campaign optimization updates for advertisers
Meta announces new features for customized ad campaigns, including Conversion Value Rules and analytics integrations, to boost advertiser performance.