TikTok unveils advanced Brand Suitability Controls, giving advertisers unprecedented choice
These innovations include Category Exclusion, Vertical Sensitivity controls, and a unified Brand Safety Hub within TikTok Ads Manager.
Social News
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
IAS enhances TikTok brand safety & suitability reporting
Integral Ad Science (IAS) this week unveiled new advancements in its Brand Safety and Suitability measurement solutions tailored for TikTok, the rapidly growing short-form video platform.
DoubleVerify enhances AI-powered brand protection tools for TikTok advertisers
The release of 16 new content categories aligns with TikTok's newly launched Inventory Filters, empowering brands to precisely target their advertising on the popular platform.
Snap to return to IAB NewFronts, promises new advertising and content offerings
Snap Inc. will take a prominent stage at the upcoming IAB NewFronts on May 1, showcasing new advertising tools, content partnerships, and emphasizing the platform's unique qualities. The event will be held in-person in New York City and streamed live online.
Messenger upgrades: share high-definition photos, create shared albums, and more
Meta this week announced several new features focused on enhancing media sharing and connectivity within its popular Messenger app. Users can now send photos in high definition for clearer, crisper images.
Threads API approaching public release, developers advised
Developers are preparing for the upcoming release of the Threads API, with a targeted public launch date at the end of June. This API offers tools for building custom integrations, managing social media presence at scale, and streamlining content sharing.