The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
LinkedIn this month announced that it will be discontinuing its lookalike audience targeting option on February 29, 2024. This means that marketers can no longer create new lookalike audiences or edit existing ones.
These audiences are generated based on your existing data sources, such as contact lists, Lead Gen Forms, or conversions, and identify individuals who share similar characteristics and behaviors with your most valuable customers.
Audience Expansion is a LinkedIn tool enabling advertisers to reach a wider audience by targeting individuals who share similar interests and characteristics as their existing target audience.
Meta today released Facebook Graph API v19.0 and Marketing API v19.0, bringing a number of new features and deprecations.
X CEO Linda Yaccarino has delved into the delicate balance between information independence and the need to combat hate speech.
Meta yesterday announced is introducing new options for how Instagram and Facebook users in the EU, EEA, and Switzerland can manage their experiences across the platform.