The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
A new report from the Interactive Advertising Bureau (IAB), released this week, has found that advertiser interest in creator content marketing is growing rapidly, with 89% of advertisers feeling positive about the channel and 92% considering it a high quality option.
Sprinklr this week introduced Conversational AI+, a new capability that simplifies the creation and deployment of human-like conversational bots.
Meta this week announced the rollout of default end-to-end encryption for personal messages and calls on Messenger and Facebook.
The European Data Protection Board (EDPB) this week issued an urgent binding decision ordering Meta Ireland Limited (Meta IE) to cease processing personal data for behavioral advertising purposes on the basis of contract and legitimate interest throughout the entire European Economic Area (EEA).
Sprinklr this week reported financial results for its third quarter ended October 31, 2023. The company saw revenue increase 18% year-over-year to $186.3 million, while subscription revenue grew 22% to $170.5 million.
Meta this week announced it is expanding its use of AI across its apps, including Facebook, Instagram, Messenger, and WhatsApp.