The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
X released its For You feed algorithm on January 20, 2026, revealing Grok-powered transformer architecture eliminates manual features in favor of machine learning predictions.
TikTok Shop sellers Meowant and PetPivot clash in court over allegedly false product reviews, raising questions about creator partnerships and advertising disclosure.
Paul Archer, founder of brand advocacy platform Duel, argues AI automation will replace traditional influencer managers with "advocacy engineers" managing 100,000+ customer advocates.
X yesterday expanded its revenue sharing pool, shifted payouts to timeline impressions, weighted Articles more heavily, and launched a $1M prize for US creators.
Impact.com suspended Honey from its affiliate network today following investigation into standdown violations that concealed attribution manipulation from testers.
Meta launched User True Interest Survey model on Jan 14, integrating direct feedback to improve Facebook Reels recommendations beyond watch time and likes metrics.
