Facebook expects increased CPMs during the rest of 2021
Facebook this week, in the quarter results, said it is expecting advertising revenue growth to be driven primarily by advertising price increases during the rest of 2021.
Social
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
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Facebook launches Campaign Ideas Generator
Facebook today announced the launch of Campaign Ideas Generator, a new tool that provides campaign ideas, pre-made assets and resources that are specific to small business needs.
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Twitter launches a Shop Module, a showcase of products
Twitter today announced the launch of a Shop Module, a dedicated space at the top of a profile where businesses can showcase their products.
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LinkedIn ad revenue surpasses $1 billion in Q2
Microsoft says LinkedIn Marketing Solutions surpassed $1 billion in revenue this quarter, for the first time, up 97 percent year over year.
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Pinterest now supports Arabic
Pinterest this week launched Arabic as a supported language, available to all Pinners on iOS, Android, and web.
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Vungle accquires JetFuel
In JetFuel, advertisers can upload campaigns, guidelines, and assets for creators to select synchronously.
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Facebook opens Pay to other platforms and businesses in the US
Starting this August, Shopify merchants will have access to Facebook Pay.
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TikTok hits 3 billion downloads
TikTok is the only non-Facebook app to hit 3 billion installs, a milestone only reached by WhatsApp, Messenger, Facebook, and Instagram.
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How content violations and penalties work in TikTok
TikTok says over 60% of people who received the first warning for violating the guidelines did not have a second violation.
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TikTok introduces an automated moderation system in the US and Canada
TikTok's false positive rate for automated removals is 5%.
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Salesforce CDP now connected with Snapchat Ads
Salesforce this week announced that it has connected its CDP with Snapchat.
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IAB Europe and TikTok release a Guide to Creator Marketing
Creator Marketing is set to see continued growth in Europe, reaching over 1.3bn in spend in 2020.
