Reddit Ads introduces Carrier targeting and updates Device targeting
Reddit this week introduced Carrier Targeting in Reddit Ads and updated the Device targeting options.
Social
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
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TikTok surpasses YouTube as the third-most-popular influencer platform
Facebook and Instagram remain the first two most popular influencer marketing platforms.
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UK Competition and Markets Authority orders Facebook to sell Giphy
The CMA concluded that Facebook’s acquisition of Giphy would reduce competition between social media platforms and that the deal has already removed Giphy as a potential challenger in the display advertising market.
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TikTok launches apps in TVs
TikTok this month launched apps on Amazon Fire TV, Google TV, and in other Android TV™ OS devices, LG Smart TVs, and Samsung Smart TVs.
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Facebook to remove Detailed Targeting options, starting next year
Facebook (now Meta) announced this month that it will remove Detailed Targetings, starting in January 19, 2022.
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Pinterest launches Pinterest TV
Pinterest TV is a live video from Pinterest creators, with deals and discounts. Pinterest TV recordings are available after airing.
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How TikTok restricts accounts under age 16
TikTok this month clarified how it is restricting accounts under age 16. These accounts are set to private by default.
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Facebook introduces Ads in the Instagram Shop Tab
Facebook this week introduced ads in the Instagram Shop tab, globally. The ads appear as tiles on the Instagram Shop tab home page.
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Yelp updates its logo and app icons
Yelp yesterday updated its logo and app icons on iOS. The update will rollout in Android devices later this week.
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Dutch Data Protection Authority fines TikTok for not having the Privacy Policy in Dutch
The Dutch Data Protection Authority (DPA) fined TikTok last month, over English-only privacy terms. The imposed fine was 750,000 euros. TikTok lodged an objection.
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TikTok reveals back to school hashtags
TikTok this month revealed the back to school hashtags for back to school marketing campaigns.
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Pinterest monthly active users decline in Q2 2021 versus previous quarter
Pinterest this week announced a revenue growth of 125% year over year to $613 million, but the global Monthly Active Users (MAUs) grew 9% year over year to 454 million, but that meant a decline of 5% in MAUs versus the previous quarter.
