Facebook introduces brand safety controls for in-stream ad placements
Facebook recently announced that Facebook Watch reached 1.25 billion unique visitors per month.
Social
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
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Facebook introduces on-Facebook destination for Automotive Inventory Ads (AIA)
Facebook says that advertisers driving AIA campaigns to an on-Facebook ad destination are having a reduced cost-per-lead by 82%.
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Facebook to introduce ad limits per page starting in February 2021
Facebook will enforce the ad limits from February 2021 through Summer 2021.
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TikTok certifies 19 companies to help advertisers
19 companies are certified by TikTok to help advertisers with campaign management, creative development, branded effects, and measurement.
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Facebook Watch reaches 1.25 billion unique visitors per month
Last year, Google said it had 2 billion monthly users on YouTube.
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Microsoft Advertising adds LinkedIn Profile targeting
LinkedIn Profile targeting covers more than 100 industries and 80,000 companies.
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TikTok’s competitors capture 44% share of the US video-sharing app installs in August
Sensor Tower says TikTok’s rivals are Triller and Likee.
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Impact acquires the influencer marketing company ACTIVATE
ACTIVATE is an influencer marketing marketplace with more than 150,000 vetted and authenticated influencers.
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Facebook to require new ad accounts to run app install ads targeting iOS 14
Facebook will launch the new account creation for iOS 14 app install campaigns in early September.
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Facebook may discontinue Audience Network for iOS 14
Facebook will stop collecting the IDFA on their own apps, in iOS 14.
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Facebook introduces a Shop button in the Facebook app
Users can now discover products and make purchases, directly on Facebook app, without having to use the web. Facebook is also waiving selling fees for businesses through the end of the year.
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IAS launches a Pinterest integration for viewability and fraud measurement
Integral Ad Science (IAS) this month launched a new Pinterest integration, which delivers viewability and fraud measurement for Pinterest’s mobile app inventory.
