TikTok is the app with more installs in 2020, with 163 million installs in Europe last year
Sensor Tower last week released data about the app installs in Europe. In 2020, TikTok was the app with more downloads, generating close to 163 million installs in Europe, up approximately 78 percent Y/Y. The second app with more downloads in Europe was WhatsApp, and the third app was the video conferencing tool Zoom.
According to Sensor Tower, the App Store and Google Play accumulated a combined 28.4 billion unique installs in 2020, up 17.4 percent Y/Y.
Google Play drove a greater number of downloads than the App Store, amassing more than 21 billion installs in Europe in 2020, an increase of 19.2 percent Y/Y. The App Store generated 7.3 billion downloads, growing 12.3 percent Y/Y.
Sensor Tower says Google Play accounted for 74 percent of all downloads, while the App Store made up 26 percent.
Last month, eMarketer predicted that Snapchat user growth will slow down in Western Europe due to TikTok growth.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
Read more
Google restricts new publications in Publisher Center
Google yesterday announced changes within Publisher Center. This update aims to simplify the process for publishers and ensure a more consistent approach to how content appears in Google News and across news surfaces.
Major Ad Tech player maintains course despite third-party deprecation cookie delay
Criteo, has emphasized its commitment to its existing strategy for navigating the changing privacy landscape.
Third-Party Cookie Deprecation in Chrome: timeline pushed back to early 2025
The deprecation will now likely occur in early 2025.
Spotify Posts Q1 2024 Results: Strong growth, focus on monetization
Spotify today released its earnings for the first quarter of 2024, showcasing strong growth and a continued focus on strategic monetization efforts.
Pinterest's 2024 Travel Report: key trends for marketers to watch
The report highlights a shift toward wellness-focused travel, adventure experiences, and a desire for connection - whether solo or with close friends.
Amazon drone delivery expands in the US
Amazon today announced that its Prime Air drone delivery program will soon launch in the West Valley region of Phoenix, Arizona.
Meta Horizon OS
Meta today announced a significant shift in its mixed reality (MR) strategy, opening up its Meta Horizon OS to third-party hardware makers and streamlining the development of MR applications.
Google AdSense new webinar: Payments Q&A
The webinar, scheduled for April 19th, 2024, will delve into frequently asked questions, address common concerns, and provide expert guidance on optimizing revenue streams.
NPR's News Now remains the most downloaded and most listened-to podcast
While familiar names like NPR, NBCUniversal News Group, and Wondery continue to dominate, the report reveals shifts in audience preferences and the growing influence of major subscription-based platforms.
Tires go omnichannel: Walmart integrates marketplace with auto care centers
Walmart this week announced the expansion of its automotive offerings, allowing shoppers to purchase specialty tires online from third-party Marketplace sellers and have them installed at local Walmart Auto Care Centers.
Bilingual advertising on TikTok
As the U.S. Hispanic population continues its rapid growth and cements its status as the largest ethnic minority group, marketers are increasingly looking for strategies to connect with this influential demographic.
TikTok updates Promote Tool: enhanced features and desktop integration
TikTok this month announced updates to its Promote advertising tool, offering marketers increased capabilities and a smoother workflow.