Sensor Tower last week released data about the app installs in Europe. In 2020, TikTok was the app with more downloads, generating close to 163 million installs in Europe, up approximately 78 percent Y/Y. The second app with more downloads in Europe was WhatsApp, and the third app was the video conferencing tool Zoom.
According to Sensor Tower, the App Store and Google Play accumulated a combined 28.4 billion unique installs in 2020, up 17.4 percent Y/Y.
Google Play drove a greater number of downloads than the App Store, amassing more than 21 billion installs in Europe in 2020, an increase of 19.2 percent Y/Y. The App Store generated 7.3 billion downloads, growing 12.3 percent Y/Y.
Sensor Tower says Google Play accounted for 74 percent of all downloads, while the App Store made up 26 percent.
Last month, eMarketer predicted that Snapchat user growth will slow down in Western Europe due to TikTok growth.