Amazon Storywriter to be shut down in June 2019
Amazon Storywriter is a free tool that automatically formats the screenplay as users type.
Social
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
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93% of Facebook’s mobile advertising revenue is now mobile
Facebook this week reported the first quarter 2019 results and revealed that mobile advertising revenue represented approximately 93% of advertising revenue for the first quarter of 2019.
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Facebook discontinues Messenger Codes
Facebook this month announced that the Messenger camera will no longer support scanning Messenger Codes, starting on August 15.
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TikTok partners with Internet Matters to keep young people safe
TikTok this week announced a partnership with Internet Matters to keep young people safe. Internet Matters is a nonprofit organization, based in London, UK, set up to help parents keep their children safe online.
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Starting with Snapchat Ads Manager
Snapchat Ads Manager is the Snapchat self-ad platform that enables advertisers to place targeted ads on Snapchat. Snapchat Ads Manager has a minimum daily spend of 20 euros per day. Everyone can do Snapchat ads. Snapchat accepts credit card or paypal as payment methods. Snapchat has 3 campaign types:
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Facebook introduces new brand safety controls for advertisers
Facebook yesterday introduced new brand safety controls for advertisers. There are 3 brand safety options available: Limited inventory, Standard inventory, and Full inventory.
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Pinterest launches conversion optimization campaigns
Pinterest today launched conversion optimization on their ad platform. Conversion optimization is a new campaign type that optimizes Promoted Pins for specific actions, rather than just clicks.
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Snap App Stories now available on third party apps
Snapchat yesterday announced the introduction of App Stories on third party apps, letting Snapchatters create custom Stories for partner apps, directly from Snapchat. The integration happens via Snap Kit, at the moment with more than 200 apps connected. Snapchat said Tinder is one of the partners to integrate the Snap
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Facebook recommends advertisers to use square ratio on image link ads
Facebook is recommending advertises to use the aspect ratio up to 1:1 (square) on image link ads. Facebook says that 1:1 image link ads showed significant improvement in click-through rate and conversion rate, when compared to the original 1.91:1 (landscape) aspect ratio. According to Facebook,
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Facebook replaces relevance score with a new ad relevance diagnostics
Facebook this week announced the end of relevance score as an evolution of the ad metrics. Facebook Relevance Score is being replaced by 3 new metrics, starting 30 April, that form the new Ad Relevance Diagnostics. According to Facebook, ad relevance diagnostics are not factored into an ad's
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Reddit rolls out CPC bidding
Reddit today roll out CPC (cost per click) ads, the first performance-driven ad offering/bid type on Reddit Ads platform. Reddit says CPC Ads is the first major step in their effort to ramp up Reddit’s performance business.
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Carsforsale.com now integrated on Facebook Marketplace
Carsforsale.com now enables dealerships to list their used car inventory on Facebook Marketplace, where millions of people are looking at used vehicles.
