SnapChat launches a Snap Camera for desktop
SnapChat is following the users on all devices. Last week, SnapChat launched Snap Camera, a new application running with the webcams installed on Windows and Mac.
Social
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
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Facebook Partner Categories will be discontinued in the next 6 months
Acxiom, one of the Facebook data partners, announced it was informed this week, by Facebook, that Facebook Partner Categories will be discontinued over the next several months. Acxiom expects total revenue and profitability to be negatively impacted by as much as $25 million. Partner Categories, launched in 2013, was a
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Video Chat arrives to Messenger Lite
Last week, on March, 7th, Facebook introduced video chat in Messenger Lite.
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AdHive the first Blockchain-Based Advertising is being launched today
AdHive is launching in alpha today. Bloggers can already test the core functionality such as registration, confirming channels, and browsing available tasks. AdHive, based in Estonia, presents itself as "the first blockchain-based native advertising platform that helps businesses scale their influencer marketing with AI and community approach."
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Influencer Marketing
Consumers are always looking to experts for guidance and inspiration. Bloggers, social influencers (on Instagram, Snapchat, etc) can influence others to use their purchasing power to buy. These experts, or social stars, are called influencers.
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Facebook fights ad blocking
The Vice-President of Ads, Andrew Bosworth, wrote yesterday that Facebook will “begin showing ads for people who currently use ad blocking software.” Andrew talks directly to Adblock Plus, without mention directly, and he says that “some ad blocking companies accept money in exchange for showing ads that they previously
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Twitter introduces emoji targeting
This month, Twitter introduced emoji targeting in Twitter Ads platform. Advertisers can now target people who have recently Tweeted or engaged with Tweets featuring emojis with the help of select Twitter Official Partners: AdParlor, Amobee, HYFN, Perion, SocialCode, and 4C.
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TikTok launches Pro Accounts offering new insights to creators
TikTok this week launched Pro Accounts, offering creators visibility into how their videos are performing with fans. For now, TikTok Pro Accounts are for free.
