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Social

The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.

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  • How to create an event on LinkedIn 1 min read

    How to create an event on LinkedIn

    LinkedIn rolled out LinkedIn Events this month, enabling users around the world to create offline events. To create an event click the Home icon at the top of the LinkedIn homepage, and from the Interest panel on the left rail, click the Plus icon next to Events. A pop-up

  • TikTok forbids ads for fasting apps and weight loss supplements

    TikTok forbids ads for fasting apps and weight loss supplements

    Ads promoting weight loss and weight management products or services cannot promote a negative body image or negative relationship with food.

  • Twitter’s revenue totaled $841 million in the second quarter 2019 1 min read

    Twitter’s revenue totaled $841 million in the second quarter 2019

    Twitter this week disclosed the financial results for its second quarter 2019. Revenue totaled $841 million, an increase of 18% year-over-year. Advertising revenue totaled $727 million, an increase of 21% year-over-year. According to Twitter, the Total ad engagements increased 20% year-over-year, cost per engagement

  • Google depreciates User List dimensions and renames social metrics in Campaign Manager 1 min read

    Google depreciates User List dimensions and renames social metrics in Campaign Manager

    Google is depreciating audience performance report dimensions. The reporting updates will happen in August and September.

  • TikTok launches Pro Accounts offering new insights to creators 1 min read

    TikTok launches Pro Accounts offering new insights to creators

    TikTok this week launched Pro Accounts, offering creators visibility into how their videos are performing with fans. For now, TikTok Pro Accounts are for free.

  • Facebook expands the info on “Why am I seeing this ad?” 1 min read

    Facebook expands the info on “Why am I seeing this ad?”

    Facebook 4 years ago launched the feature “Why am I seeing this ad?” This page enables users to understand and adjust how the information influences the ads they see.

  • Pinterest opens an office in Singapore 1 min read

    Pinterest opens an office in Singapore

    Singapore is the second Pinterest office in APAC, after the first office opening in Tokyo, Japan, in 2013.

  • GroupM launches INCA in Asia, an influencer marketing solution 2 min read

    GroupM launches INCA in Asia, an influencer marketing solution

    INCA connects brands to a network of trusted publishers and influencers to create and promote content across social channels including YouTube, Instagram, Facebook, Snapchat, Twitter and TikTok.

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