Google yesterday announced that is releasing Maximize Conversions bidding for TrueView for Action (TfA) worldwide, starting this month. According to Google, Maximize Conversions bidding uses Google’s machine learning to help advertisers to get as much conversion volume as possible, within the campaign’s budget. Nicky Rettke, Director of Product

Google will launch a new call-to-action extension for video ads on Google Ads, in January. The current YouTube call-to-action overlay will sunset by then. JR Futrell, Product Manager, Video Ads at Google, says this is an "effort to simplify the interactivity features across video ad formats." The new

Google announced this month that advertisers on YouTube will be able to make the video ads more actionable with a greater variety of ad extensions. The YouTube ad extensions are similar to extensions on Search Ads. Google says that YouTube extensions will enhance the video ads with additional useful information—