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Marketing News   -   Sep 22, 2016 Twitter Publisher Network changed name to Twitter Audience Platform

Twitter announced this week that the Twitter Publisher Network just change name to Twitter Audience Platform. The TAP (Twitter Audience Platform) is a combination between targeting signals coming from Twitter (interest/username/keywords) and the inventory on Mopub, an ad network specialized on App Environment. With TAP, advertisers can reach

by Luis Rijo
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Marketing News   -   Sep 22, 2016 Twitter Publisher Network changed name to Twitter Audience Platform

Twitter announced this week that the Twitter Publisher Network just change name to Twitter Audience Platform. The TAP (Twitter Audience Platform) is a combination between targeting signals coming from Twitter (interest/username/keywords) and the inventory on Mopub, an ad network specialized on App Environment. With TAP, advertisers can reach

by Luis Rijo
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