Drawbridge has integrated The Trade Desk’s unified ID solution as a destination within its Identity Platform, The Trade Desk announced this week. The Trade Desk's main argument to promote the adoption of the free unified ID solution is that it enables all parties across the supply chain

Rubicon Project this week implemented The Trade Desk’s unified ID solution. The adoption of the unified ID allows all parties across the supply chain (SSPs, DSPs, DMPs and data providers) to utilize The Trade Desk’s cookie footprint to increase their own cookie coverage. “Enhanced identity resolution results in

Telaria this week announced that will offer The Trade Desk’s unified ID solution to its demand partners as part of an effort to increase efficiencies across the ecosystem by reducing the number of cookie syncs necessary. Katie Evans, COO at Telaria said: "The Trade Desk’s unified ID

SpotX this week has integrated The Trade Desk’s unified ID solution. SpotX says this combined effort is a solution to improve user match rates across the digital advertising ecosystem to increase the addressable audience pool. Adoption of the free unified ID solution allows all parties across the supply chain

The native exchange Sharethrough has integrated The Trade Desk’s unified ID solution, The Trade Desk today announced. The Trade Desk says this collaboration is an effort to improve the digital match rates outside of walled gardens in the digital advertising ecosystem. Adoption of the free unified ID solution allows