Viacom and Comcast this week announced a multi-year agreement to partner on advertising and data. Viacom will integrate FreeWheel ad tech on connected tv and on video ads. According to FreeWheel, under the new partnership, Viacom and FreeWheel (Comcast) will collaborate to "monetize premium inventory in a more efficient,

Adobe introduced Adobe Analytics for streaming audio, giving advertisers to have insights into online and offline audio. In Adobe Analytics, advertisers can now measure if an ad was skipped or fully listened, and how errors like buffering impact the experience—regardless if the audio was downloaded, or live streamed. Through