Nielsen expands YouTube CTV measurement in Australia with deduplication
Nielsen launches deduplicated YouTube CTV ad measurement in Australia, enhancing cross-platform campaign insights for advertisers.
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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Google Ads quietly adds YouTube creator-based audience targeting feature
Digital marketer discovers new option in Google Ads allowing remarketing based on specific YouTube creator videos.
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Google unveils AI-Powered Tools for retailers ahead of extended holiday season
Google rolls out Merchant Center Next globally, introducing AI-powered tools and consolidated analytics to help retailers prepare for holidays.
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YouTube Premium price hike in India
YouTube Premium subscription prices increase in India. Individual, family, and student plans affected. New rates are effective from September.
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Ipsos iris integrates YouTube CTV audience data in Australian digital measurement
Ipsos iris enhances digital audience measurement with YouTube CTV data, offering comprehensive cross-screen insights.
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FuboTV bolsters Fantasy Sports offerings with Matthew Berry's Fantasy Life
FuboTV expands its sports-first streaming platform by partnering with Matthew Berry's Fantasy Life for fantasy football content.
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Google updates video inventory policies: Key changes for AdSense publishers
Google announces significant changes to video inventory policies, affecting AdSense publishers starting September 23, 2024.
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NFL 2024 Season Schedule
The NFL has released its 2024 season schedule, featuring primetime games, international matchups, and new broadcast partners.
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Google Search Central updates Video SEO documentation
Discover how to optimize your videos for better visibility and indexing in Google Search results, including technical requirements, video indexing criteria, and best practices for watch pages.
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ACR data integration boosts TV ad targeting for The Trade Desk users
Nexxen's ACR data now available on The Trade Desk platform, enhancing cross-channel TV advertising capabilities in key markets.
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Fubo launches BKFC TV: First 24/7 bare knuckle fighting FAST channel
FuboTV partners with Bare Knuckle Fighting Championship to launch BKFC TV, a free ad-supported streaming channel.
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Nielsen Report: Cable and Satellite dominate Polish TV Landscape in July 2024
Nielsen's The Gauge for Poland reveals cable and satellite TV lead viewing shares, while streaming grows to 8.6% in July 2024.
