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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video

The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video   -   Jun 20, 2024 FOX and The Trade Desk announce deeper collaboration in Addressable Advertising
FOX is adopting UID2 solution

Fox Corporation (FOX) and The Trade Desk (TTD) yesterday announced an expanded partnership focused on advancing addressable advertising solutions.

Video   -   Jun 19, 2024 Magnite's SpringServe powers video ads for YTV's on-demand services in Japan
ytv MyDo!

Magnite today announced its SpringServe ad serving technology is now managing video advertising on Yomiuri Telecasting Corporation's (YTV) on-demand platforms, ytv MyDo! and TVer.

Titan Ads
Video   -   Jun 20, 2024 Titan OS launches Titan Ads: A new marketplace for CTV Advertising

European tech company creates platform combining smart TV inventory with retail data targeting.

by Luis Espada
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Video   -   Jun 20, 2024 Titan OS launches Titan Ads: A new marketplace for CTV Advertising
Titan Ads

European tech company creates platform combining smart TV inventory with retail data targeting.

by Luis Espada
Video   -   Jun 20, 2024 FOX and The Trade Desk announce deeper collaboration in Addressable Advertising
FOX is adopting UID2 solution

Fox Corporation (FOX) and The Trade Desk (TTD) yesterday announced an expanded partnership focused on advancing addressable advertising solutions.

by Luis Espada
Video   -   Jun 19, 2024 Magnite's SpringServe powers video ads for YTV's on-demand services in Japan
ytv MyDo!

Magnite today announced its SpringServe ad serving technology is now managing video advertising on Yomiuri Telecasting Corporation's (YTV) on-demand platforms, ytv MyDo! and TVer.

by Luis Espada
Video   -   Jun 19, 2024 Streaming takes center stage in Nielsen's May 2024 Gauge™ report
Streaming takes center stage in Nielsen's May 2024 Gauge™ report

Streaming services continued their dominance in May 2024, reaching a record high of 38.8% of total TV usage according to Nielsen's latest Gauge™ report.

by Luis Espada
Video   -   Jun 19, 2024 Nielsen revamps The Gauge Mexico to offer more precise streaming measurement
Nielsen revamps The Gauge Mexico to offer more precise streaming measurement

Nielsen yesterday announced an update to their Mexican television viewership report, "The Gauge Mexico." This update aims to provide more accurate data on streaming viewership habits in Mexico.

by Luis Espada
Video   -   Jun 18, 2024 YouTube announces updates for Creators: Editing long videos, moderating comments, and more
Korea Coupang Shopping Affiliate Program Launched

These updates focus on improving the video editing experience, streamlining comment moderation tools, and introducing new features for Shorts creation and discovery.

by Luis Espada
Video   -   Jun 18, 2024 Innovid Report: CTV advertising drives Shopping Behavior
CTV x Commerce 2024 Report

Nearly half (49%) of surveyed shoppers reported a tendency to search for products online after seeing them advertised on CTV.

by Luis Espada
Video   -   Jun 18, 2024 Comscore and Kochava partner to enhance measurement of Linear TV campaigns
Comscore and Kochava

Comscore and Kochava today announced a new partnership to improve measurement capabilities for linear TV campaigns.

by Luis Espada
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