The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Amazon DSP last month introduced a new feature allowing advertisers to select their preferred transaction currency during the advertiser creation stage.
This initiative aims to improve the Connected TV (CTV) advertising experience for both consumers and brands by introducing a system of unique identifiers for ad creatives.
This initiative aims to improve the Connected TV (CTV) advertising experience for both consumers and brands by introducing a system of unique identifiers for ad creatives.
Amazon DSP last month introduced a new feature allowing advertisers to select their preferred transaction currency during the advertiser creation stage.
These additions aim to cater to a wide range of player preferences, with titles based on popular Netflix shows, narrative adventures, classic card games, and more.
Google Display & Video 360 last week announced the general availability of Structured Data Files (SDF) version 7.1 (v7.1) and the open beta launch of a new QA format for SDFs.
The Trade Desk, a leading demand-side platform (DSP) in the digital advertising space, sent ripples through the industry this month, with the release of its Top 100 Publishers list.
Engaged-view conversions is a metric used to measure the effectiveness of YouTube video ad campaigns within Google Analytics (GA4). How this metric differs from traditional click-based conversions? What are the benefits and limitations?
Google this week announced a new feature for advertisers using Display & Video 360's Instant Reserve function. This feature allows the inclusion of QR code call-to-action (CTA) overlays within non-skippable YouTube ads displayed on connected TV (CTV) devices.
