The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Pixalate this week released the Q4 2023 Global Connected TV (CTV) Invalid Traffic Benchmark Report. This report analyzes invalid traffic (IVT, including ad fraud) rates for open programmatic advertising on CTV devices.
DoubleVerify (DV) and NBCUniversal are expanding their partnership to deliver an industry-first solution: program-level measurement for streaming video across OTT and CTV.
AdInMo this week has added audio and rewarded video formats to its InGamePlay SDK, allowing game publishers to diversify their ad inventory and reach players in different contexts.
Google yesterday unveiled version 23.0.0 of its Android Google Mobile Ads SDK, bolstering the platform with performance enhancements, updated requirements, and developer-friendly features.
Mediaocean and Magnite this week announced a partnership. The collaboration will bring automation and efficiency to Mediaocean's Prisma platform users when buying connected TV (CTV) and online video (OLV) inventory.
Google's DV360 DSP this month added functionality that provides advertisers with more in-depth insights for their Instant Reserve YouTube Masthead campaigns.
Microsoft Advertising this week announced a significant expansion of its Connected TV (CTV) advertising capabilities with the inclusion of Netflix as a publisher.
The YouTube Create app is a mobile application designed to give creators the tools they need to take their videos to the next level. The app includes editing tools, effects, filters, and transitions, all in an intuitive and easy-to-use interface.
This update grants advertisers in-depth insights into their Sponsored TV campaigns, empowering them to optimize their streaming TV advertising strategies.
Apple Sports is now available for download on the App Store in the United States, United Kingdom, and Canada.
Soon, these line items will default to include in-feed and YouTube Shorts ads, offering advertisers expanded reach opportunities. Users retain the option to exclude these formats if desired.
The report highlights a concerning trend: 869 connected TV (CTV) apps were removed from popular app stores in Q4 2023, including top apps like FOX NOW: Watch TV & Sports and Newsmax for TV.
