iSpot and Comcast’s AudienceXpress announce new Data Collaborations
iSpot this week announced a collaboration with Comcast's AudienceXpress. The partnership is focused on driving innovation within cross-platform TV advertising.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Spotify expands into Educational Content with Video Course Test in the UK
Spotify yesterday announced a new experiment offering video-based learning courses to its users in the UK.
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Amazon DSP expands PG deals for Video, unlocking inventory in Japan, Saudi Arabia, Turkey, and UAE
Amazon DSP this month announced that advertisers in Japan, Saudi Arabia, Turkey, and the United Arab Emirates can now leverage programmatic guaranteed deals for video advertising.
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Pixalate report exposes rampant device spoofing in Roku and Amazon Fire TV ad marketplaces
Pixalate this week released a disturbing new report detailing the scale of device spoofing on the Roku and Amazon Fire TV connected TV (CTV) platforms.
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Google Marketing Live 2024 opens registration
Scheduled for May 21st, this must-attend conference for PPC marketers will focus on the latest Google Ads innovations and strategies for harnessing artificial intelligence (AI) to supercharge business growth.
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Google Ads introduces new Performance Max developer guide
Google Ads this week released a specialized developer guide dedicated to its Performance Max campaign format. The move makes it easier for developers to work with this advertising tool.
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CTV Advertising outperforms other Digital Channels, new study reveals
The survey of over 600 marketing professionals found that CTV consistently delivers exceptional results, prompting 23.6% of respondents to plan increased spending on CTV campaigns.
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Teads powers up Latin American advertising with major CTV Expansion
Teads this week announced an expansion of its Connected TV (CTV) solutions into 12 new Latin American markets. The move builds on successful launches in Brazil and Mexico, establishing Teads as a player in the region's rapidly growing CTV landscape.
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Comscore achieves MRC accreditation for National and Local TV measurement
Comscore (Nasdaq: SCOR) this week announced it has received accreditation from the Media Rating Council (MRC). This accreditation covers Comscore's Total Household Rating and Average Audience estimates in both its national and local TV Time Based Grid reports.
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Disney connects Disney's Real-Time Ad Exchange (DRAX) directly to Google and The Trade Desk
Disney Advertising today announced landmark agreements with Google’s DV360 and The Trade Desk, significantly simplifying how advertisers access premium inventory across Disney's streaming platforms.
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YouTube unveils a new tool enhancing transparency for AI-Altered Content
Creators will now be required to disclose the use of realistically altered or synthetic media generated via generative AI tools in their content.
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Teads expands exclusive CTV native partnership with LG Ad Solutions
The partnership grants Teads exclusive rights to CTV native advertising inventory in Germany, Austria, Switzerland, Australia, New Zealand, and 10 Asia Pacific countries (Indonesia, Vietnam, Philippines, Singapore, Malaysia, Thailand, Hong Kong, Japan, Taiwan, and India).
