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Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Australian online advertising expenditure reaches $14.7 Billion in 2023
Online advertising expenditure in Australia totaled $14.7 billion for the 2023 calendar year, marking a growth rate of 3.7% year-on-year. This is according to the IAB Australia Online Advertising Expenditure Report (OAER), prepared by PwC Australia.
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IRIS.TV launches Contextual CTV Deal Library
IRIS.TV announced the launch of its new contextual CTV (Connected TV) deal library. This library offers advertisers a collection of curated, video-level contextual Private Marketplaces (PMPs).
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Innovid announces granular ad performance measurement across DSPs and SSPs
Innovid (NYSE: CTV) this week announced a new capability within its analytics suite. Innovid now offers publisher-level outcomes analysis for campaigns running through demand-side platforms (DSPs) and supply-side platforms (SSPs).
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CTV poised for Surge as market embraces programmatic buying
The study, titled "CTV, Targeting, and Sustainability - Europe 2023-2024," reveals key trends shaping the European digital media landscape, with a focus on CTV, targeting strategies, and sustainability efforts.
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Vevo partners with PubMatic to expand programmatic buying for Music Videos on CTV
PubMatic this week announced a partnership with Vevo, the world's largest music video network, to expand programmatic buying across its global Connected TV (CTV) network.
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Pinterest makes Its streaming debut with "Deliciously Entertaining"
Pinterest, the popular visual inspiration platform, is venturing into the world of streaming with its first-ever original show, Deliciously Entertaining.
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Google Ads offers Brand Controls and Conversion Boosts for Performance Max Campaigns
Google Ads this month has released updated information addressing two key concerns regarding Performance Max campaigns: brand safety and the benefits of upgrading existing campaigns.
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Performance Max Campaigns: Targeting New Customers for Business Growth
Google Ads has clarified the ability of Performance Max campaigns to acquire new customers, addressing concerns that they solely focus on remarketing.
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Performance Max Campaigns: Video Integration Boosts Conversions
Google Ads this month has emphasized the importance of video in Performance Max campaigns, citing a 12% average conversion uplift for advertisers who include at least one video.
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Managing Branded Queries and AI-Generated Assets in Performance Max Campaigns
Google Ads has released information regarding two frequently asked questions about Performance Max campaigns: controlling branded queries and ownership of AI-generated assets.
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Google's Performance Max gets a Gemini Boost
Google Ads yesterday announced the integration of its advanced AI model, Gemini, into Performance Max campaigns. This move aims to simplify creative asset creation, enhance their quality, and ultimately drive better campaign performance for advertisers.
