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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video

The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video   -   Feb 11, 2024 YouTube Masthead Ads: A crash course on CPM and CPH Buying Methods
Cost-Per-Hour (CPH) YouTube Masthead Ads

Masthead YouTube ads are a premium advertising format offering prominent placement on the YouTube homepage. Essentially, the video ad takes the top spot, displayed across all devices for a specific timeframe.

Data   -   Feb 11, 2024 Nielsen Expands YouTube CTV Ads Measurement to 11 Countries
Nielsen Expands YouTube CTV Ads Measurement

Nielsen this week announced a new partnership with Google to expand its Connected TV (CTV) measurement of YouTube ads to 11 new markets.

Freely
Video   -   Feb 12, 2024 UK TV Public Broadcasters unite to launch a streaming app in Q2

A new free streaming service called Freely, backed by major UK broadcasters BBC, ITV, Channel 4, and Channel 5, is set to launch in the second quarter of 2024.

by Luis Espada
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Video   -   Feb 12, 2024 UK TV Public Broadcasters unite to launch a streaming app in Q2
Freely

A new free streaming service called Freely, backed by major UK broadcasters BBC, ITV, Channel 4, and Channel 5, is set to launch in the second quarter of 2024.

by Luis Espada
Video   -   Feb 11, 2024 YouTube Masthead Ads: A crash course on CPM and CPH Buying Methods
Cost-Per-Hour (CPH) YouTube Masthead Ads

Masthead YouTube ads are a premium advertising format offering prominent placement on the YouTube homepage. Essentially, the video ad takes the top spot, displayed across all devices for a specific timeframe.

by Luis Espada
Data   -   Feb 11, 2024 Nielsen Expands YouTube CTV Ads Measurement to 11 Countries
Nielsen Expands YouTube CTV Ads Measurement

Nielsen this week announced a new partnership with Google to expand its Connected TV (CTV) measurement of YouTube ads to 11 new markets.

by Luis Espada
Video   -   Feb 11, 2024 Innovid enables self-service creation of interactive CTV ads for Live Streaming Events
Innovid enables self-service creation of interactive CTV ads for Live Streaming Events

Innovid (NYSE: CTV) this week announced the self-service availability of its CTV Composer authoring tool. This enables brands and publishers to create interactive CTV experiences for live streaming events in-house and at scale.

by Luis Espada
Search   -   Feb 11, 2024 Google updates Political Content policy for Mexico Elections
Google updates Political Content policy for Mexico Elections

Google's Political Content Policy will be updated in March 2024 to include specific regulations for Mexico Election Ads.

by Luis Espada
Video   -   Feb 11, 2024 YouTube Quiz tests readiness for YouTube Partner Program (YPP)
YouTube Quiz

YouTube this week launched a quiz to help creators assess their eligibility and readiness for the YouTube Partner Program (YPP).

by Luis Espada
Video   -   Feb 11, 2024 Valentine's Day on Google TV
Valentine's Day on Google TV

Google TV is offering a curated selection of movies and shows for Valentine's Day, including staff picks, classic romances, and a new movie pre-screening.

by Luis Espada
Video   -   Feb 10, 2024 YouTube releases Open-Source Scripts to help partners and creators to Manage Content
YouTube

YouTube this week announced the launch of a new GitHub organization, YouTubeLabs, offering open-source scripts to partners and creators. These scripts aim to automate common tasks and simplify content management on YouTube.

by Luis Espada
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