The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
OpenAP 2.0 goes live in this fall, FreeWheel announced. OpenAP 2.0 is a centralized premium video marketplace with workflow automation for national linear and long-form digital video. OpenAP was launched for the first time in 2017, as an advanced audience platform. According to FreeWheel, OpenAP was the
IAB UK this week revealed that UK advertisers spent £13.44billion on digital advertising in 2018. The total ad spend is a 15 percent year-on-year increase. IAB UK says it's a demonstration of the continued confidence in digital advertising.
The IAB Technology Laboratory yesterday released SIMID (Secure Interactive Media Interface Definition) for public comment. According to IAB Tech Lab, SIMID is a specification designed to replace VPAID (Video Player Ad Interface Definition) and increase transparency and security.
FreeWheel this week announced a partnership with A+E Networks to pilot their unified ad decisioning engine that will allow buyers and sellers to transact across both direct sold and programmatic, marketplace-generated advertising demand.
Sizmek is trying to sell the DSP for up to 36 million. This is the first asset sale since Sizmek filed for chapter 11, The Wall Street Journal reports. A bankruptcy judge scheduled a hearing to consider Sizmek’s sale request on April 29, and Zeta is available to buy.
GeoEdge this week announced that it has uncovered a new type of malvertising distributed on the WebRTC (Web Real-Time Communications) via ads on programmatic exchanges, predominantly through header bidding.
Facebook today announced that all live video uploads will be required to use RTMPS (RTMP over a TLS/SSL connection) by May 1, 2019. Publishers need to shift from RTMP (insecure) to RTMPS (RTMP over a TLS/SSL connection).
Tappx says it has created the free web hosting service App-ads-txt.com to help mobile app developers to integrate app-ads.txt without the need for a domain, website or additional development.
Disney yesterday announced the new Disney streaming service, at a cost of $6.99 a month for each subscriber. Disney+ will launch on November 12, and in its first year will have more than 25 original series and 10 original films, Disney said.
TVision this week announced its new TV Performance Metrics Platform - making campaign and ad-level metrics available for brand marketers. TV viewability and attention data are now available.
Sensor Tower today revealed estimations on the app revenue at the App Store and Google Play during the first quarter of 2019. The estimation is $19.5 billion for the first quarter of 2019, a number that represents a 16.9 percent year-over-year increase from the year-ago quarter.
Firefox this month announced that it has launched a new feature called Block Autoplay. Firefox says the Block Autoplay feature will block audible video that autoplays, being an ad, a YouTube video or a site with an audible auto-play video.
