YouTube TV raises the price to $50, a 25% price hike
Google yesterday raised YouTube TV's price to $49.99/month ($54.99/month through Apple). Until now, the YouTube TV cost was $40.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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sellers.json : IAB Tech Lab submits to public comment new technology to increase trust in programmatic
The IAB Technology Laboratory today released for public comment sellers.json and OpenRTB SupplyChain object, new technology to increase trust on the supply-side of real-time bidding and programmatic buying.
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Prime Video to become available in TVision
Amazon and T-Mobile this week announced an agreement bringing Prime Video to TVision Home later this year. TVision Home is T-Mobile’s rebranded and upgraded version of Layer3 TV.
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IPONWEB's Optimal Price Discovery is reducing media costs by 15% to 30%
IPONWEB today announced that Optimal Price Discovery, IPONWEB's bid shading solution is helping programmatic buyers to reduce media costs by 15% to 30%. IPONWEB states bid shading solution is being helpful to buyers in the transition to first price auctions.
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Gizmodo Media Group and The Onion acquired by a private equity firm
Great Hill Partners, a private equity firm, today announced it has acquired the Gizmodo Media Group and The Onion from Univision Communications Inc.
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Australian online advertising market hit $8.8bn in 2018
The Australian online advertising market hit $8.8bn expenditure in calendar year 2018, an increase of 11.6% on 2017 according to the IAB Australia Online Advertising Expenditure Report (OAER) published last month by PwC.
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Simpli.fi executes 7000 connected TV campaigns in the first quarter
Simpli.fi this week announced that has executed 7000 connected tv campaigns in the first quarter of 2019. The campaigns were from 3,300 unique advertisers.
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Amobee now has the exclusivity of the digital inventory of the biggest broadcaster in the UK
Amobee this week announced a partnership with ITV, the United Kingdom’s biggest commercial broadcaster. Amobee will enable ITV to offer advertisers solutions and programmatic access within its portfolio of digital video inventory across ITV properties exclusively through the Amobee platform. Amobee says the agreement with ITV is significant as
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Adform receives new investment from a Northern European fund
Adform today announced that a new shareholder injected equity in the ad tech company. The new shareholder is GRO Capital, a Northern European private equity fund focuses on B2B software and tech. Lars Dybkjær, managing partner at GRO Capital, Lars Lunde, partner at GRO Capital, and Torben Munch, former CEO
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DoubleVerify acquires Zentrick, a video tech company from Belgium
DoubleVerify last month announced that it has acquired Zentrick, a digital video technology company that provides middleware solutions to drive execution and performance of online video advertising. DoubleVerify says Zentrick engineering teams will continue to operate from offices in Ghent, Belgium. The transaction was completed as an all cash, all
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Xaxis launches the short-form video in APAC
Xaxis this week announced the launch of its new Short-Form Video product in the Asia-Pacific market. The new Short-Form Video product is a partnership with Sizmek that includes a mobile-first six-second ad format with added social sharing function and emotional engagement metrics. Xaxis' clients
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Altice launches a cross-screen OTT solution in the US
a4, a division of Altice USA, last week announced the launch of a cross-screen OTT solution. a4 says the solution enables advertisers to reach targeted audiences in streaming environments and through connected TVs (CTV). The product is powered by authenticated household data. According to a4, the cross-screen OTT
