Programmatic Guaranteed deals from DV360 now include Smart exchange
Smart this week announced that buyers are now able to buy their inventory via DV360 (Google’s DSP) using programmatic guaranteed deals.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Brand Safety incidents on Mobile Apps almost doubled last year
DoubleVerify this month release the Global Insights Report, where explores global trends in brand safety, fraud, and viewability.
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Taboola launches Marketing Partners
Taboola this month launched Taboola Marketing Partners, a set of partner recommendations focused on content, localization, landing pages, tracking, and video.
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Adslot Media says it charges typically less than half for Programmatic Guaranteed
Adslot Media this month announced that PG (programmatic guaranteed) eliminates the need to work with a demand-side platform (DSP), in turn removing buy-side fees and technology setup for buyers.
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Xandr launches Xandr Invest, a new programmatic platform for advertisers
Xandr today announced the launch of Xandr Invest, a new buying platform that offers programmatic guaranteed, enabling buyers to reserve access to supply with no manual tags to traffic or additional invoices to manage.
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Google introduces Linear TV buying on DV360
Payam Shodjai, Director, Product Management, at Google Marketing Platform, says that buying Linear TV via the DSP enables advertisers to consolidate TV buying.
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Google launches a Bumper Machine to create 6-second videos from longer video assets
Google this week launched the Bumper Machine, a tool that generates six-second videos from longer video assets.
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Sky invests in You.i TV, a video platform
Sky this month announced an investment in You.i TV, a privately held company with a platform that enables TV and media companies to deliver content on all platforms – mobile devices, set-top boxes, game consoles, and streaming devices – from a single code base.
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Community: Xandr creates a video marketplace across devices and publishers
Xandr this week created a curated marketplace with video publishers called Community. Xandr says this is the first step for a convergence of linear TV and digital. Xandr’s marketplace Community includes WarnerMedia, Vice, Hearst Magazine, Newsy, Philo, Tubi, and Xumo inventory.
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The Trade Desk integrates Samba TV data in the Planner
The Trade Desk last week announced a partnership with Samba TV, that will power The Trade Desk’s Planner.
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Triton, TripleLift, and Open8 now supported in DV360
Google last month integrated Triton Digital (audio exchange), TripleLift (native exchange), and Open8 (a Japanese display exchange). This represents more inventory for advertisers using Google’s DSP.
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Google to support app-ads.txt on DV360
The new app-ads.txt standard supports apps running on mobile, connected TVs and other devices.
