A new study from LG Ad Solutions found that most CTV users are ready for a more integrated shopping experience on their TVs.

In a bid to enhance enforcement of the EU User Consent Policy (EU UCP) for audience and measurement solutions, Google announced new updates to consent mode for Google Ads, Google Marketing Platform, and Google Analytics.

Apple this month launched Apple Vision Pro, a mixed reality (MR) device. Apple Vision Pro is a new entertainment device that delivers an immersive and captivating experience.

Google this week announced a number of new features and devices for its Cast platform, making it easier and more convenient than ever to stream media from Android devices to other screens.

Google Play is expanding its support for real-money games (RMG) this year, including game types and operators not covered by an existing licensing framework. The company will begin supporting RMG apps in India, Mexico, and Brazil in June, with plans to expand to more countries in the future.

In a recent test, campaigns that opted into all three inventory types—in-stream, in-feed, and Shorts ads—delivered an average of 54% more reach at 42% lower cost per mille (CPM) than campaigns that utilized in-stream ads only.

YouTube last month announced the rollout of a new editing feature that allows users to modify the layout of their Shorts when converting long-form clips. This new tool expands the creative possibilities for Shorts creators and enhances the overall user experience.

Australian Lamb's latest ad, The Generation Gap, has taken the internet by storm, generating a whirlwind of reactions and sparking a conversation about generational divides.