The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Donovan McMurray, Chris Seeley, Beng Eu, engineers at Google, are hosting a Ad Manager API Workshop. These are the Google Ad Manager API experts that will spend a half-day talking about Ad Manager API and Google Data Studio. The Ad Manager API Workshop will take place in Google’s
Tremor Video DSP has tripled its supply-side platform (SSP) integrations for premium desktop, in-app and over-the-top (OTT) channels since its acquisition by Taptica last year, the company announced this week. “The inventory landscape has become overly cluttered and Tremor Video DSP is uniquely positioned to identify
Six-second video ad format, the new Short-Form Video product is the first of its kind to offer a solution outside of YouTube and Facebook, opening up programmatic opportunities across Twitter, Snap, Spotify, and Global.
The majority of digital video ad views (57%) in the U.S. were delivered on the TV screen, in Q2 2018. In Europe, the share was 30%.
Meet the new Vertical video ads on Youtube.
Google announced today the introduction of video in Showcase Shopping ads. Showcase Shopping ads let advertisers upload multiple images to a single ad and promote the products through imagery, descriptions, products, and relevant promotions. The video format is now available to advertisers already running Showcase Shopping ads. Since launch, we’
Integral Ad Science (IAS) has expanded video capabilities with a new tag that builds upon IAS blocking technology for desktop and mobile web, the company announced last week. Video blocking solution gives IAS clients additional protection from ad fraud and risky content in video advertising, regardless of the ad server
Pixability's video decisioning engine connects the right combination of creative and targeting with the audiences.
LKQD releases live forecasting to forecast media avails, giving publishers insight to manage and grow their video advertising business.
Nielsen’s DAR provides advertisers with stats about age and gender demographics, unique audience, reach, frequency and gross rating points (GRPs).
OpenX this month announced the general availability of the company’s video header bidding solution built for Prebid technology. OpenX says this announcement marks a significant milestone in the company’s strategy of providing publishers with multiple options to monetize their video inventory in a fully open and high-quality
Telaria last month announced a partnership with White Ops to prevent invalid and fraudulent traffic from entering the bid process for any demand-side platform (DSP) transacting on Telaria’s Video Management Platform (VMP). Telaria says that every ad request on Telaria’s VMP, across all screens and formats, will
