Google yesterday announced an expansion of control over YouTube & partner video line items, allowing advertisers to separately manage eligibility for serving on Google TV and video partners.

YouTube yesterday announced it is expanding the availability of 30-second non-skippable ads to all countries through Instant Reserve, in DV360.

The Trustworthy Accountability Group (TAG), a global certification program dedicated to enhancing safety and transparency in digital advertising, has unveiled the conclusive findings of the ANA Programmatic Media Supply Chain Transparency Report today.

Goldbach is integrating Magnite's streaming sell-side platform (SSP) and Magnite's SpringServe ad server, enabling advertisers to effectively deliver ads across devices and video providers.

The IAB Tech Lab has announced the addition of three new CTV app stores to its App-Ads.txt aggregator: Samsung, Vizio, and LG. This expansion further enhances supply chain transparency in the CTV inventory market.

As 2023 draws to a close, YouTube has released a recap of the trending topics and creators that captured the attention of users this year.

Demand Gen experiments were introduced in Google Ads in October 2023. This feature allows advertisers to create A/B experiments for their Demand Gen campaigns, which can help them to improve the performance of their campaigns and achieve their business goals.

Curated deals are a type of programmatic advertising that involves packaging together high-quality inventory from multiple publishers into a single deal. This allows advertisers to reach their target audiences more effectively and efficiently.