The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
IAS last month announced a partnership with FreeWheel, where the video platform integrates IAS technology allowing publishers to do quality measurement. According to IAS, FreeWheel’s ad management platform now allows publishers to measure the quality of their digital video for viewability, brand safety, and fraud. The solution is globally
Pinterest announced this week the release of the format promoted video to all advertisers. According to Pinterest, promoted videos should include a logo and strong branding. Pinterest says that people will engage even more if products are integrated into the video. Besides branding videos, Pinterest also recommends instructional videos, and
Tremor Video DSP this month announced a cooperation with the data scinc company Dstillery. Tremor Video DSP will now deliver an audience targeting solution based on Dstillery’s predictive marketing intelligence Tremor says that brands can now grow their audience by discovering new, relevant consumers who resemble their customer base,
The IAB Tech Lab this month released VAST 4.1 for public comment, featuring advancements to the digital video ad serving template. Critical Updates to the Digital Video Ad Serving Template Include Support for Improved Ad Verification, Ad Creative Measurement, and Server-Side Ad Insertion & Integration of Audio Advertising.
Reddit rolled out native video ads to all platforms starting this week. Video ads are available on a cost per view (CPV) basis. According to Reddit, video ads are displayed in the "redesign’s expanded card view format, which makes them better looking and more engaging." Reddit says
Teads this week announced a new offering: Teads True Visits. The new offering contains a new buying model, CPiV, leveraged by Teads AI capabilities to identify and attract new visitors to advertisers’ websites. With True Visits, Teads introduces the CPiV buying model: The Cost Per incremental Visitor (CPiV)
SlimCut was acquired by Telaria this week. SlimCut is an outstream publisher platform focused on premium publishers in Canada and France. SlimCut’s technology platform includes an outstream video solution and a publisher-side ad server that delivers across digital devices. “SlimCut further expands our powerful VMP offering with their
Tremor Video DSP launched 3 brand safety measures that include the adoption of ads.txt, the integration of contextual targeting and pre-bid targeting, Tremor announced this week. Tremor Video DSP describes the brand safety solutions as: Brand-Safe Delivery - Powered by contextual such as Grapeshot pre-bid brand safety
FreeWheel last month opened a new office in Sydney, Australia, to support its expansion in the Australian and New Zealand markets. FreeWheel’s Commercial Director in the ANZ region, Arjun Arora, is leading the team in the Sydney office. FreeWheel says that is already developing partnerships with some of the
Facebook and MetrixLab did a study where they compare broader audiences (like age and gender) vs. core audiences (niche audiences). The study found that +66% of assets tested against broad audiences maintained or improved performance against benchmarks; +44% average improvement in incremental brand recallers when using broad audiences; +31% on
OpenX this month announced the launch of a new opt-in (rewarded) mobile app video exchange. OpenX says that initial tests with more than 100 premium mobile partners from sports, dating, music and photo segments shatter perceptions that opt-in video is for gaming only. Publishers got CPM Increases of
Grapeshot yesterday announced a new solution for bringing brand safety and contextual targeting to digital video and audio. Grapeshot says that this "an industry first." Grapeshot is a contextual solution, acquired recently by Oracle, and is integrated within most DSPs. Grapeshot’s new video/audio context solution features
