Data Roku and iSpot partner to enhance streaming TV Measurement Roku and iSpot.tv last month announced a new partnership. The collaboration aims to address challenges associated with measurement fragmentation in the CTV landscape and empower marketers with more precise data.
Video Delisted CTV Apps: a growing trend with potential consumer and advertiser impact Pixalate this week released its Q1 2024 Delisted CTV Apps Report. This report sheds light on a concerning trend: a significant rise in the number of apps being removed from popular CTV app stores.
Display Amazon DSP streamlines Location Targeting This update specifically benefits self-service advertisers who leverage the line item settings page for campaign management.
Data Featured Amazon DSP bolsters measurement transparency with additional MRC accreditation This accreditation signifies that Amazon DSP adheres to industry-accepted standards for measuring specific advertising metrics.
Video Featured Roku and The Trade Desk partner to enhance TV Streaming ad buying experience Roku yesterday announced a new partnership with The Trade Desk. This collaboration aims to improve the process of buying and measuring advertising within the TV streaming landscape.
Video Fubo Introduces innovative CTV ad units, expanding options for marketers These new ad units demonstrate Fubo's commitment to innovation, building upon the company's history of introducing first-to-market solutions in the industry, such as dynamic ad insertion and AI-powered features for consumers.
Data Featured Nielsen Report: Asian American audiences embrace streaming and mobile content The report, titled Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, was released today, coinciding with the start of Asian Pacific American Heritage Month.
Video Featured Roblox opens up video ads to all brands Roblox, a popular online gaming platform known for its user-generated experiences, announced today, that it's making video ads available to all advertisers.
Video Roku unveils new advertising solutions and content partnerships at 2024 IAB NewFront Roku this week showcased its latest offerings at the annual IAB NewFront presentation in New York City.
Video Featured Prime Video unveils summer lineup with documentaries, comedies, and action films Amazon Prime Video this week announced its upcoming summer movie slate, featuring 11 original films across various genres.
Video Amazon advertising soars 24% in Q1 2024 Amazon today reported a strong first quarter of 2024, with its advertising business demonstrating impressive growth. Advertising revenue jumped 24% year-over-year to $11.82 billion.
Video Featured Google unveils DV360 updates at NewFront 2024 These updates focus on helping marketers and agencies navigate the evolving landscape of streaming television and leverage the power of Google AI for more effective advertising campaigns.
Display New study: less disruptive ads improve user experience and brand perception The research, conducted in Brazil, highlights the importance of user experience and reader receptivity to advertising.
Search Featured Pichai discusses AI Strategy and Search Innovation on Q1 earnings call A core focus of the discussion revolved around Google's approach to artificial intelligence (AI) and its integration into Search.
Video Featured Understanding YouTube's reused content policy A recent update to these policies on April 2024 clarifies the meaning of "repetitious and reused content," impacting how creators approach content creation and marketing strategies on YouTube.
Video DoubleVerify earns MRC Accreditation for CTV Viewability DoubleVerify (DV) this week received the Media Rating Council (MRC) accreditation for Video Viewable Impressions and related viewability metrics within the Connected TV (CTV) environment.
Video Featured Google offers a blueprint for brand success with YouTube Shorts Ads Google this week launched a comprehensive new guide tailored to YouTube Shorts. The move highlights the burgeoning popularity of YouTube's answer to TikTok, which boasts 2 billion monthly logged-in users and 70 billion daily views.
Video Featured Amazon launches a Shoppable Channel on Prime Video and Freevee Amazon this week launched a new Amazon Live FAST (free ad-supported streaming television) channel on Prime Video and Freevee.
Display Featured Google introduces AI-powered image tools in Demand Gen campaigns These tools enable advertisers to quickly generate high-quality, unique images tailored to their brand's message, simplifying the creation of visually compelling ads for YouTube, Discover, Gmail, and YouTube Shorts.
Video IAB Tech Lab unveils VAST CTV addendum draft, promotes cross-version compatibility for Advanced TV This draft addendum aims to bring essential features from VAST 4.x to older versions (VAST 2 and 3), providing backward compatibility that could revolutionize measurement and delivery in Connected TV (CTV) environments.
Video Featured DV360 to launch publisher eligibility checks for CTV creatives Google's Display & Video 360 platform this month introducing new publisher eligibility checks, significantly enhancing the creative management process for connected TV (CTV) advertising.
Video Featured Roblox partners with PubMatic for Programmatic Video Advertising PubMatic this week forged a partnership with global platform Roblox (NYSE: RBLX). The goal of this alliance is to introduce programmatic video ads to Roblox, offering brands a new way to reach the platform's audience.
Video Featured YouTube streamlines Product Tagging for Creators, boosting efficiency YouTube today announced is rolling out a major update to its product tagging functionality within YouTube Shopping, making the process faster and more convenient for creators.
Retail YouTube unveils Shopping Collections: empowering creators to curate their own virtual storefronts Shopping Collections enables creators to handpick and organize selections of their favorite products - from their own merchandise lines or other brands - crafting a unique and personalized digital storefront for their viewers.
Retail Featured YouTube streamlines Affiliate Marketing with Enhanced Affiliate Hub YouTube is empowering creators enrolled in its US-based affiliate program with a revamped Affiliate Hub, accessible directly within the YouTube app.
