Digital Element unveils innovative IP address segmentation tool for Australia
New Alternate Area Database enhances geographical insights for businesses using IP geolocation technology.
Video News
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Microsoft expands CTV Ad lengths, boosting options for advertisers
Microsoft Advertising now supports 45 and 75-second video ads on Connected TV, enhancing creative flexibility.
DIRECTV and Disney clash
Millions of DIRECTV customers lose access to Disney channels as negotiations break down, impacting sports fans.
Google's video indexing update poses challenges for independent publishers
Google's new video indexing guidelines create hurdles for non-YouTube content, impacting independent publishers' discoverability.
Google's 2021 Canadian Ad Strategy revealed in antitrust case document
Court exhibit exposes Google's plans to navigate digital advertising changes in Canada amid privacy concerns.
The Trade Desk reportedly developing a Smart TV OS
Digital advertising giant aims to compete with tech giants in connected TV market.