Retail Featured YouTube streamlines Affiliate Marketing with Enhanced Affiliate Hub YouTube is empowering creators enrolled in its US-based affiliate program with a revamped Affiliate Hub, accessible directly within the YouTube app.
Video YouTube expands Creator Merchandise options with Fourthwall integration YouTube today added Fourthwall as a supported platform. This integration grants creators the ability to choose Fourthwall when setting up or connecting their store directly from YouTube Studio.
Video Featured LinkedIn debuts CTV Ads for B2B Marketers, Now Targeting US and Canada LinkedIn this week announced it is rolling out new ad solutions: LinkedIn CTV Ads (including LinkedIn Premiere with NBCUniversal). LinkedIn CTV Ads empower marketers to reach decision-makers across Connected TV for maximum impact.
Data Featured Google Analytics introduces new linking recommendation for DV360 advertisers GA4 will now proactively suggest linking unlinked DV360 advertisers to their corresponding Google Analytics accounts.
Video Featured YouTube new features for live streamers: Analytics and HDR Streaming This week on Creator Insider, YouTube announced 3 new features for live streamers: live stream reaction analytics, impressions by new and returning viewers, and the ability to live stream in HDR.
Video Featured Facebook rolls out updated Video Player, prioritizes short-form content The update, meant to capitalize on the popularity of TikTok-style content, will initially arrive for users in the US and Canada before a global rollout later this year.
Retail Featured PubMatic partners with Instacart to enhance CTV advertising with Retail Data PubMatic today announced a partnership with Instacart to integrate Instacart's first-party retail data into PubMatic's programmatic advertising solution, Convert.
Video Gracenote simplifies U.S. FAST channel launch with expanded program Nielsen's content data business unit, Gracenote, today announced the U.S. expansion of its FAST Program, designed to ease the launch process for new free ad-supported streaming TV (FAST) channels.
Video Featured IAB NewFronts 2024 promises major announcements in Ad-Supported Streaming The Interactive Advertising Bureau (IAB) today announced details for the 2024 IAB NewFronts, revealing innovative changes that highlight the burgeoning world of streaming and video advertising.
Display Google introduces new mobile app inventory and fees in DV360 Google today announced a significant update to DV360, expanding mobile app inventory access and introducing associated fees. This change will provide advertisers with greater control and access to quality app inventory.
Video Featured This video platform crushed the competition in consumer attention The report, which utilizes an attention unit (AU) to measure the likelihood of an ad placement to grab attention and lead to positive outcomes, highlights YouTube’s dominance throughout the year.
Video Featured Formula One owners Liberty Media acquire MotoGP The transaction values MotoGP at an estimated €4.2 billion. Liberty Media will take an 86% stake in the championship, while Dorna's management will retain a 14% interest.
Social Featured Ethical Marketing: Essential Considerations Ethical marketing is not only a moral imperative; it's also a strategic advantage.
Video Featured What is ACR? ACR in video advertising stands for Automatic Content Recognition. ACR is a technology that can automatically analyze audio and visual components of video content to identify the specific program, movie, or advertisement being watched.
Display Teads eliminates low-quality MFA inventory Teads this week announced a step in its commitment to quality media by achieving 100% Made-For-Advertising (MFA) free inventory.
Video Featured YouTube Studio announces new features for creators This week, YouTube Creator Insider released a video detailing several new features designed to empower creators with data and improve the viewer experience.
Video Brightcove launches Cloud Playout 2.0 Brightcove this week launched Cloud Playout 2.0. This major upgrade simplifies the entire process of linear channel management, enabling media companies to expand their reach, boost engagement, and maximize revenue more efficiently.
Video Pixalate report reveals Ad Fraud concerns on non-vMVPD Apps Pixalate this week released its Q4 2023 vMVPD Traffic Analysis Reports. The findings highlight a concerning trend: non-vMVPD apps on major Connected TV (CTV) platforms have significantly higher rates of invalid traffic (IVT) compared to vMVPD apps.
Video Featured Hulu on Disney+ officially launches in the US Disney today announced the full launch of Hulu on Disney+, delivering a seamless entertainment experience and increased value proposition for Disney Bundle subscribers throughout the U.S.
Video BBC Studios Social Invites global production companies to pitch ideas for iconic brands BBC Studios Social is making an unprecedented move, inviting independent production companies worldwide to pitch short-form content ideas for beloved factual and entertainment brands.
Display Featured Understanding Demand Gen in Google Ads Demand Gen campaigns are designed to help businesses generate demand and achieve tangible business outcomes across Google's most engaging, visually-rich surfaces.
Display Featured IAB addresses in-game ad quality, unveils guidelines for better user experience In a sign of the continued explosive growth of the video game industry, a new study from the Interactive Advertising Bureau (IAB) reveals that advertising investment within games is booming.
Video iSpot and Comcast’s AudienceXpress announce new Data Collaborations iSpot this week announced a collaboration with Comcast's AudienceXpress. The partnership is focused on driving innovation within cross-platform TV advertising.
Video Featured Spotify expands into Educational Content with Video Course Test in the UK Spotify yesterday announced a new experiment offering video-based learning courses to its users in the UK.
Video Featured Amazon DSP expands PG deals for Video, unlocking inventory in Japan, Saudi Arabia, Turkey, and UAE Amazon DSP this month announced that advertisers in Japan, Saudi Arabia, Turkey, and the United Arab Emirates can now leverage programmatic guaranteed deals for video advertising.
