The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Pinterest enters definitive agreement to buy CTV platform tvScientific, bringing performance advertising measurement to television screens for first time at scale.
YouTube TV announces over 10 genre-specific subscription packages launching early 2026, including dedicated sports plan with ESPN networks and NFL add-ons.
IAB Tech Lab published six standardized CTV ad formats on December 11, opening public comment through January 31 to advance programmatic connected television advertising.
IAB Tech Lab published six standardized CTV ad formats on December 11, opening public comment through January 31 to advance programmatic connected television advertising.
Pinterest enters definitive agreement to buy CTV platform tvScientific, bringing performance advertising measurement to television screens for first time at scale.
YouTube TV announces over 10 genre-specific subscription packages launching early 2026, including dedicated sports plan with ESPN networks and NFL add-ons.
YouTube now allows creators with advanced features to test up to three title and thumbnail combinations over two-week periods, optimizing for watch time.
Amazon merges DSP and Ads Console into unified Campaign Manager with AI agents. Prime Video adds news hub. Music launches 2025 Delivered. CEO discusses persistence.
Measurement verification company calls for widespread adoption of content-level reporting and viewability standards as low CTV measurement adoption persists.
Prime Video launches dedicated news destination on December 3, 2025, offering 24/7 access to ABC, CBS, CNN, NBC News and hundreds of channels at no additional cost.
LG Ad Solutions and Taboola announced Performance Enhancer on December 3, 2025, connecting connected TV exposure to measurable digital conversions globally.
