Disney is shifting its focus to the growing business: streaming.

Advertisers need to opt-in for the cross-network attribution beta in Google Ads.

FreeWheel says Strata Platform’s ePort platform broke the spend records in orders sent to local broadcasters and rep firms last month.

Combined Audiences enables advertisers to combine first-party audiences with third party audiences, or Google audiences (demographics and affinities).

With automated third-party verification, Campaign Manager (CM) generates automatically a placement tag that includes the code from the measurement provider.

YouTube has seen the greatest increased interest, with 43% of consumers spending more time on the platform.

Samsung Ads platform enables advertisers to buy video ads across linear TV, CTV, and mobile/desktop.

Amazon this month announced the inclusion of Twitch video and display media, as well as new Twitch audiences, in Amazon Advertising campaigns.