Discovery says streaming and CTV are taking a centre stage.

There was a 15% lift in purchase intent when ads aired on TV plus digital compared to digital alone.

FastPay enables agencies to directly transfer funds to their media vendors digitally.

true[X] is a CTV exchange acquired by 21st Century Fox in 2014.

OTT Smart Auction utilizes Smartplay’s server-side ad insertion (SSAI) capability to provide a transition between content and ads on any device or platform.

Google last week launched DAI Prefetch for live events, a new product from Google Ad Manager designed OTT publishers. Google is now able to fetch the subsequent ads based on information such as ad break duration.

Google last week announced Google Ad Manager’s DAI delivered ads to over 1 million concurrent live stream viewers at the same time during multiple events, including the recent UEFA Champions League final.

Google last week announced the launch of an Early Break Notification API in Ad Manager’s DAI. Google says the Early Break Notification API will make it easier for publishers to use real-time ad break data to monetize live events.