FreeWheel today announced the integration of FastPay in Strata platform. The integration enables advertisers to directly transfer funds to their media vendors digitally, rather than relying on manual payment methods.
FreeWheel says manual payment methods can be time-consuming and mistake-prone.
“FreeWheel is always looking for new ways to connect buyers and sellers to automate and streamline their processes, and FastPay was a natural partner for us. Working together, we are helping the industry adopt more modern financial processes that offer not only increased efficiency but also greater security and accessibility," said Mark McKee, Chief Revenue Officer, FreeWheel.
The FastPay media payments platform is now available to all Strata users.