FreeWheel integrates FastPay in Strata platform
FastPay enables agencies to directly transfer funds to their media vendors digitally.
FreeWheel today announced the integration of FastPay in Strata platform. The integration enables advertisers to directly transfer funds to their media vendors digitally, rather than relying on manual payment methods.
FreeWheel says manual payment methods can be time-consuming and mistake-prone.
“FreeWheel is always looking for new ways to connect buyers and sellers to automate and streamline their processes, and FastPay was a natural partner for us. Working together, we are helping the industry adopt more modern financial processes that offer not only increased efficiency but also greater security and accessibility," said Mark McKee, Chief Revenue Officer, FreeWheel.
The FastPay media payments platform is now available to all Strata users.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers