By Luís Daniel Rijo in Video News — Sep 21, 2020

Google Ad Manager’s DAI delivers ads to over 1 million concurrent live stream viewers

Google last week announced Google Ad Manager’s DAI delivered ads to over 1 million concurrent live stream viewers at the same time during multiple events, including the recent UEFA Champions League final.

Google Ad Manager’s DAI

Google Ad Manager’s DAI (Dynamic Ad Insertion) is a server-side video ad technology that enables publishers to serve video ads into live linear programming and video-on-demand content, in a TV-like experience, without latency or buffering between content and ads.

Peentoo Patel, Group Product Manager - Google Ad Manager at Google, wrote that Google is working with publishers to help them deliver broadcast-quality viewing experiences with DAI.

Google last week published a guide with the best practices for Dynamic Ad Insertion (DAI).

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